Star World launches #OneLastTime campaign ahead of Game of Thrones’ final season

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Hisamichi Kinomoto, Senior Director, Marketing, Adobe Systems

One of the most popular shows in the history of world television, Game of Thrones, returns for its final season this year. This is not just the time when fans of the show are ecstatic, but also when non-fans are surrounded with Game of Thrones conversation – while commuting to work, at office near the coffee machine, back at home, on social media, among friends and just about everywhere!

‘Crows stabbed a man for the watch. Littlefinger threatened the hand!’ Clueless when you hear these words? Then this campaign is definitely for you!

Game of Thrones is a universe in itself. And non-fans are unequivocally left confused when exposed to this universe.

Keeping this insight in mind, Star World introduces to Indian viewers, #OneLastTime, a campaign that allows its audiences to join in with the rest of the world for some heady banter.

Conceptualized, written and directed by the in-house creative team, the campaign promos show an interesting interplay between fans of the iconic show and the non-fans. As fans talk passionately about plot twists, non-fans are shown completely lost as they cannot visualize the Game of Thrones universe for what it is. The promos then culminate issuing the most important message of all – #OneLastTime.

With #OneLastTime, Star World urges fans as well as non-fans to catch up with Seasons 1-7 before the premiere of its last and ultimate Season 8.

7 weeks, 7 seasons – that’s the Star World promise. Everyone can catch up with one season every week from Sunday to Thursday, starting February 24th. Or just binge-watch the entire season as part of a midnight binge session every Friday and Saturday. Viewers can also catch ‘Inside Game of Thrones’, a one hour exclusive behind-the-scene episode on Sundays at 8PM. All of this culminating in the most awaited Season 8 on Star World and Star World HD.

With a robust 360-degree campaign rollout across on-air, print and social media, Star World is set to get fans and non-fans together.

Littlefinger was right after all – Chaos IS a ladder. And amid all the chaos of the ice wall-sized Season 8 premiere coming up in April, Star World lends a ladder for all things GOT.


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