• Shweta Singh, Business Head, MEC Delh

    HP India releases new videos for #SpreadYourVibe campaign

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    HP India has released its latest campaign ‘Spread Your Vibe’ with two heart-warming stories that highlight the sportsmanship and energy of the young generation. The first story, featuring Sakshi Kadam, is of a young female boxer who has lost her motivation to continue working towards her goals. She is given an energetic push by her…

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    Mondelez International launches Oreo Cadbury Dipped to expand trajectory in India

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    Mondelēz International is taking forward Oreo’s special ritual of ‘Twist, Lick, Dunk’ by expanding its trajectory in India with the launch of Oreo Cadbury Dipped to premiumize the biscuit category further with the favourite Oreo cookies coated in deliciously smooth chocolaty Cadbury. This is in line with the global vision of ‘Snacking Made Right’, where…

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    Uber Eats India launches first brand campaign “Everyday Moments”, featuring Alia Bhatt

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    Uber Eats, the world’s largest food delivery network, today unveiled a new brand campaign, with brand ambassador Alia Bhatt. The campaign builds a relatable and memorable connect embedding the brand in the ‘Everyday Moments’ of a millennial’s life. Namita Katre, Head of Brand, Strategy & Campaigns at Uber Eats India said, ”Ordering food at work or home is…

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    Mastercard drops its name from logo

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    Mastercard has decided to remove its name from its logo, leaving the interlocking red and yellow circles to represent the brand, according to media reports. Mastercard’s name has been there in the logo for more than 50 years. Reports suggest that the move could be an attempt by the company to underplay the word ‘card’…

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    Social Kinnect designs interactive 4-part video micro-series for Lodha Group

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    Striking the right chord with audiences is a constant battle that brands have to fight. To help Lodha Group forge a connection with its consumers, Social Kinnect, one of the leading independent digital marketing agencies in the country, conceptualised and designed an interactive campaign called #AWonderfulWorld. This campaign let people virtually experience #AWonderfulWorld at Upper…

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    Edelman India appointed by Airbus as strategic communications partner for India

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    Airbus Group India Pvt. Ltd. has appointed Edelman India to manage strategic communications and media relations for its businesses in India. Edelman India will develop a strategy-and implementation-roadmap to drive high-level media and stakeholder outreach for Airbus’ activities across its commercial aircraft, helicopters and defence and space businesses. Edelman India will focus on reaffirming Airbus’…

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    Oriflame is a Swedish multi level marketing company which was founded in 1967 that sells personal care, cosmetic products and dietary supplements.In conversation with Pitch team, Naveen Anand, Senior Director- Marketing, Oriflame, South Asia, talks about the journey of brand so far. Anand focussed on the brand’s legacy of continuing traditional practices with the touch…