Wavemaker, the media, content, and technology agency from GroupM, has bagged the media mandate for cure.fit, a health and fitness start-up led by Mukesh Bansal and Ankit Nagori.

Kishan Kumar M S, Vice President, Wavemaker India, said, “We are extremely thrilled and honored to partner with cure.fit in their journey of making India healthy and fit. They are a disruptor in the category with an inspiring vision and that makes our mandate even more exciting and challenging. We are really looking forward to creating a differentiated media product rooted in our purchase-journey framework leveraging the strength of GroupM and WPP.”

Launched in 2017, cure.fit offers four fitness and health products – fitness under Cult.Fit, health food under Eat.Fit, yoga and meditation centres under Mind.Fit and doctor consultation, health check-up and managed care plans with Care.fit.

Naresh Krishnaswamy, Head of Growth and Marketing, Cure.fit said, “We are delighted to announce Wavemaker as our media planning and buying partner. Their passion towards the brand and strategic approach and ideas which were in sync with our brand philosophy, helped us in making this choice. We look forward to a great association with team Wavemaker.”