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HP India releases new videos for #SpreadYourVibe campaign

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Shweta Singh, Business Head, MEC Delh

HP India has released its latest campaign ‘Spread Your Vibe’ with two heart-warming stories that highlight the sportsmanship and energy of the young generation.

The first story, featuring Sakshi Kadam, is of a young female boxer who has lost her motivation to continue working towards her goals. She is given an energetic push by her mother to work harder, do better and come back stronger. The video has garnered over 2 million views on Facebook.

#SpreadYourVibe

Here's to the parents who believe no dream's too big for their child. As the new year approaches, your unconditional love and support for their ambition is the vibe giving us life for 2019. Tell us what's the one thing you're really focused on in the coming months? Share your own goals for next year in the comments below and #SpreadYourVibe!URL : https://bit.ly/2Veoo2C

Posted by HP India on Saturday, December 29, 2018

The second film, which has garnered over 5 million views on Facebook, is about a young boy in Kerala trying to recover from the floods. The boy, along with his family, is attempting to rebuild what’s left of his house. It shows how a simple idea uplifts the energy and strength of his family.

#SpreadYourVibe

While some people see what is, there are others who see what can be. As the new year approaches, we're celebrating these extraordinary humans who possess that bold imagination and the courage of optimism. That's the vibe giving us life for 2019. What is your mantra to keep yourself positive, despite all odds? Tell us in the comments below and #SpreadYourVibe!https://bit.ly/2s1VZ2E

Posted by HP India on Friday, December 28, 2018

The striking campaign is a subtle reminder for the young generation to constantly look for ways to do better, uplift their spirits and create energy and joy in everything that they do. What a great way to start 2019!

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