TVS Motor Company has joined hands with Dentsu India to create the Bumblebee inspired one-of-a-kind transformer ‘TVS Ntorq 125’.
TVS Ntorq, the presenting partner of the film Bumblebee in India, has been set up in a one-of-a-kind installation in Select City Walk, Saket in New Delhi.
Named as the Ntorq-o-Tron, the TVS Ntorq 125 scooter, has been installed as a ‘Transformer’. The model has been conceptualised by Dentsu India, Bengaluru, and created by Rahul KP — a Bengaluru based artist. The model completely uses parts of TVS Ntorq.
Apart from Delhi, the Ntorq-o-Tron will be installed across select PVR malls in Mumbai, Chennai and Bengaluru. The brand is also running a contest for TVS Ntorq customers across online platforms to win BookMyShow vouchers for the film.
Nikhil Narayanan, creative director, Dentsu India said, “The TVS NTORQ 125 and Bumblebee have a lot in common. Both are performance machines loaded with next-gen tech, attitude and ability. Also there’s the unmistakable colour combination of Yellow and Black. So we figured, let’s turn the NTORQ into a larger-than-life Transformer – using nothing but original scooter parts.”