• FEATURED, latest-stories

    PROMISE AND PERIL IN THE CHANGING MEDIA INTERACTIONS

    0 88

    Today, the mobile phone as a “personal screen” has pushed India to more than a trillion unique interactions with dramatically unique expressions The recent times in India have witnessed a significant growth in media consumption which is said to be way faster than the US and China. If strategists are to be believed then we…

  • FEATURED, INTERVIEWS, latest-stories

    FIND YOUR DREAM CAR AT DROOM

    0 178

    Technology has been advancing with time and so are the new consumers. As everybody has moved online, the quest of getting the best online has become the need. Droom is India’s first and only online marketplace for buying and selling new and used automobiles. At over 65% of the automobile transactions market share online, Droom…

  • latest-stories

    Wavemaker India wins media mandate for health start-up cure.fit

    0 161

    Wavemaker, the media, content, and technology agency from GroupM, has bagged the media mandate for cure.fit, a health and fitness start-up led by Mukesh Bansal and Ankit Nagori. Kishan Kumar M S, Vice President, Wavemaker India, said, “We are extremely thrilled and honored to partner with cure.fit in their journey of making India healthy and…

  • FEATURED, Guest Column, latest-stories

    EMERGING TRENDS IN THE ADVERTISING INDUSTRY

    0 283

    The final year of this decade is upon us, which brings its own set of challenges for advertising professionals. They will be required to work more innovatively to cater to the millennials and Gen-Z, who now, more than ever, are geared to consume data in a variety of ways. Advertisers will have the added responsibility…

  • Viral Oza, Marketing Director, Nokia India
    latest-stories

    Punit Goenka named new Chairman of BARC India

    0 56

    Punit Goenka, MD & CEO, Zee Entertainment Enterprise Limited, has been elected as the new Chairman of TV Viewership measurement company, BARC India by the Board at its meeting held on 29th Jan. Punit will be taking over from Nakul Chopra who successfully completed his one year tenure as Chairman of the Joint Industry Body….

  • MV Krishna, VP, Marketing (Two-Wheelers), Piaggio India
    FEATURED, INTERVIEWS, latest-stories

    ‘SPRING’-ING TO THE TOP

    0 156

    K Madhavan, Managing Director of Peps Industries took over a sick manufacturing plant in 2006 and turned it around. “The Mattress Man of India”, as he is called, is confident of more than doubling his revenues and crossing the Rs 1,000 crore mark in two years At the age of 55, most professionals, start planning…

  • FEATURED, latest-stories

    COMPREHENDING THE CUSTOMER JOURNEY MAP

    0 137

    Customer Experience, Personalization, Artificial Intelligence and Real-Time Engagements are the premises which will lead marketers across sectors in the years ahead The consumer today is more demanding than ever which is why every marketer seeks to prioritize ‘Customer Experience’ to establish a lasting relationship with him. Recent research conducted by Salesforce, ‘State of Marketing’ 2018…

  • FEATURED, latest-stories

    Reinventing the Essentials of Ayurveda

    0 151

    When it comes to Ayurveda, there are few brands quite as authentic or as easily recognizable as Medimix It hails back in its serendipitous beginning from the kitchen of Dr VP Sidhan, an Ayurveda practitioner, who rendered his services as an employee of the Indian Railways. It was in 1969 when Dr Sidhans home remedy…

  • latest-stories

    Max Life Insurance appoints Aalok Bhan as Director & Chief Marketing Officer

    0 51

    Max Life Insurance Ltd., one of India’s leading life insurers, announced the appointment of Aalok Bhan as the Director & Chief Marketing Officer. In his new role, Aalok will oversee Max Life’s product, branding and corporate communication operations with the objective of strengthening customer-oriented product design strategies, brand positioning and marketing endeavours. Based at Max…

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