Godrej Protekt Mr. Magic embarks on a swine flu awareness program with more than 42000 school students in Delhi Delhi, February 2019: As per data released by Union Health Ministry, Swine Flu has claimed 312 lives with over 9000 cases being reported in India. In Delhi alone, swine flu cases have mounted to 1,965 as…
Actor Sonali Bendre Lends her Voice to the Campaign and Encourages Mothers to Share Their Stories and Seek Support from Their Community All Out® takes a powerful stand for mothers in India with its latest campaign #IDidntKnow / #MujheSabNahiPata. The campaign celebrates mothers who are tough enough to acknowledge that they don’t know everything. It…
A global survey to measure conviviality conducted with OpinionWay reveals a world increasingly less friendly. For several years Pernod Ricard has made “Creators of Conviviality” its vision and signature. Yet today more than ever, conviviality seems to be in decline around the world. These were the findings of a global survey conducted by OpinionWay in 11…
For the first time, a Jaago Re (Meluku) campaign developed specifically for the women of Andhra Pradesh has been launched by Tata Tea’s premium brand in the region, Chakra Gold. At a product level, Chakra Gold is known for its strong, long lasting taste and at a brand level, it has always empathised with and…
To celebrate milestone, the account’s fans can win a National Geographic Tanzania Photo Safari trip by sharing their most Nat Geo-inspired photos in a 24-hour contest National Geographic’s Instagram account, @NatGeo, has surpassed 100 million followers on the photo and video-sharing social platform. @NatGeo, whose creative control is largely in the hands of a number of National Geographic’s contributing photographers, shares the…
~Signs Taapsee Pannu as its brand ambassador to communicate new positioning, ‘Khayal Toh Chatpata Hai’~ Kurkure, India’s most loved snack brand, unveiled its new positioning ‘Khayal toh Chatpata hai’ to celebrate progressive thinking that young Indian homemakers bring in to traditional Indian families. As Kurkure embarks on a new journey with a promise to add more fun and excitement to…
1- How do you see your growth in the Indian market in the coming years? India is the second-largest elevator market in the world after China and the elevator & escalator market growth is mainly driven by the residential segment and by the activity and initiatives in Tier 2 & Tier 3 cities. It is…
Ariel India’s Sons #ShareTheLoad campaign has received over 20 million views. The latest film by Ariel India has started a conversation about raising sons and daughters equally. Endorsing this thought, Facebook’s Chief Operating Officer and founder of LeanIn.org, Sheryl Sandberg said, “We teach our daughters to stand on their own feet. But we don’t teach…
YONO SBI, an integrated digital banking platform by State Bank of India launched their recent campaign 20 Under 20 to felicitate young leaders. Interestingly, YONO SBI took an unconventional route to reach the masses by working closely with over 2000 content creators across India citing the young audience they connect. YONO SBI has been a…
Colgate’s ‘Kumbh Se Sampoorna Shuddhi, Colgate Vedshakti Se Sampoorna Suraksha’ campaign aims to create oral hygiene awareness and also ensure a safe visit for all pilgrims. Colgate-Palmolive (India) Limited, the market leader in Oral Care, launched the ‘Kumbh Se Sampoorna Shuddhi, Colgate Vedshakti Se Sampoorna Suraksha‘ campaign at the ongoing Kumbh Mela in Prayagraj, Allahabad. The completely localised campaign is custom-made to provide a…
