New campaign highlights Red Chief leather shoes’ strength & comfort Red Chief, one of the oldest and most trusted footwear brands in the Indian market from Leayan Global Private Limited, has launched its new ad campaign ‘Khel Gaye Chief’ with Vicky Kaushal. Targeting the youth of the country, the new campaign conceptualized and executed by ADK…
Reckitt Benckiser India, the FMCG multinational has marquee brands namely, Dettol, Mortein, Strepsils, Harpic, among others, in its portfolio. With operations spanning across more than 60 countries, RB is dedicated to helping people live healthier lives. Underpinned by values such as innovation and partnership, at its core, RB has also been the flagbearer of the sustainability…
Pepsi® India has constantly innovated and reinvented itself to create experiences that connect with consumer passions, be it Bollywood, Music or Sports. The brand has also consistently partnered with artists and new age icons of today’s generation, as it has built strong connect with its consumers. We are now excited to announce Pepsi’s collaboration with Bollywood…
Halfglassfull will create brand awareness and positioning for GALF GALF (Get A Life Fitness) has decided to rope in Halfglassfull (HGF) as its Digital Marketing partner. HGF will create brand awareness and positioning for GALF. The Public Relations mandate for GALF has been awarded to Bubble Communication. Amit Vashishta, Founder and Chief Executive of GALF,…
BlueStone, the country’s leading fine jewellery brand, today launched its first brick and mortar store in Pune at the Phoenix Markekcity. The store was inaugurated by Mrs Meenal Sujit Thipse, Mrs India (Panache) 2018 Plus Size. Under its grand multicity multi-store expansion plan, the company aims to add about 100 stores (operational) by December 2020. This…
Sirohi has worked with organisations like Nestle India, Reckitt Benckiser India and Dabur Anamika Sirohi who recently quit Hindware is all set to join Amway as VP Marketing Wellness. She confirmed this news to exchange4media. Sirohi was appointed VP and Head of Marketing at Hindware in February 2018. Prior to this, she has worked with Nestle…
Snacking is the source of cultural identity and exploration and builds strong bonds and memories Mondelēz International recently announced the launch of its first-ever State of Snacking™ report, a global consumer trends study examining the role snacking plays across the world, including India, in meeting consumers’ evolving needs: busy modern lifestyles, the growing desire for…
Expects FMCG e-commerce to grow at a 44% CAGR to $4 billion by 2022 Nielsen India expects the fast-moving consumer goods sales coming from the E-Commerce channel to grow to $4 billion by 2022. The channel contributes 2% to the current FMCG market. These are insights from Nielsen’s recently launched E-Trak Index – a measurement…
redBus launches an ad-film as part of a broader campaign to highlight the brand’s proposition redBus has launched a large scale, 360 degree integrated marketing campaign, featuring its brand ambassador, MS Dhoni, highlighting the conveniences and advantages of using the redBus platform, as opposed to traditional methods of bus ticketing. It emphatically urges people to avoid…
Balaji Wafers, one of the largest snacks producing conglomerate in India, has rolled out its latest brand campaign that stars the popular & versatile celebrity, Ayushmann Khurrana. The integrated ad campaign will see the ace Bollywood star promote the core proposition of Balaji Wafers “Kam Hawa, Wafers Zyaada and flavours wah wah” and what makes…
