“When performance is measured and reported, the rate of improvement accelerates” -Thomas Monson Performance based marketing or affiliate marketing is increasingly being used by brands as a channel to promote products, generate leads as well as create brand awareness. As brands rely heavily on digital channels of marketing, Performance Marketing has become mainstream. This can…
The International Cricket Council (ICC) and Booking.com, one of the world’s leading digital travel platforms, announced a strategic five-year global partnership in which the e-commerce company will become the exclusive Accommodation and Attractions Booking Partner for all ICC events. The five-year agreement includes all ICC events around the world, including the ICC Men’s Cricket World…
SBI Life Insurance, one of India’s largest private life insurers, has launched ‘Thanks A Dot’, an innovative breast cancer awareness initiative that is supported by the Women’s Cancer Initiative -Tata Memorial Hospital. The programme intends to empower the women of India by educating them about early lump detection through simple self-examination techniques. An easy-to-use self-training…
Conceptualised and executed by the DDB Mudra Group, the ad campaign gives a humorous take on the laws of physics Hotstar, India’s largest premium video streaming platform, has released an entertaining new TVC for its VIVO IPL 2019 campaign, ‘#KoiYaarNahiFar’. Conceptualized and created by the DDB Mudra Group, the film features a stereotypical Indian family…
‘Caravan Talkies’ will travel across over 1,000 towns and villages of UP and deliver thought-provoking stories in an interactive way As part of rural expansion plans, brand Kurkure announces the roll-out of ‘Caravan Talkies’ a mega consumer connect program in Uttar Pradesh. ‘Caravan Talkies’ will travel across 1000+ towns and villages, reaching out to the rural population of Uttar Pradesh. As part of…
As a UI/UX designer, I actively observe people interacting with their devices. Especially my mother, while she struggles with her mobile phone and smart TV, to perform tasks, found easy by us. My learning’s from these observations have often made me question the usability of products and digital interfaces when it comes to the elderly….
The two new campaign videos capture the changing consumer dynamics and ensure the brand stays relevant as a trusted partner in every phase of life With the backdrop of gender equality gaining momentum world over, smashing gender roles and stereotypes and a rising wave of aspirational millennials, Mother’s Recipe’s new proposition and tagline – ‘Taste…
The brand will be airing a new TV campaign to celebrate the occasion; as part of promotion youngsters will get a chance to win 25 smartphones every day This year marks the 25th anniversary of Perfetti Van Melle India as well as one of its leading brand, Center fresh. The brand will be airing a…
The cricketer spoke to Dr. Annurag Batra, Chairman & Editor-in-Chief, Businessworld and exchange4media, during an event held to announce Rajasthan Royals’ partnership with Alcis Sports The IPL fever has gripped the nation and the teams are roping in brands for partnerships ahead of the league next month. On Tuesday, IPL franchise Rajasthan Royals roped in…
Ropes in Samantha Akkineni to celebrate progressive thinking with ‘Kaarasaaramana Sindanai Daan’ (Khayal Toh Chatpata Hai) positioning Kurkure, India’s loved snack brand, today, has announced the launch of Kurkure Masala Munch with one of south India’s favorite cooking ingredients, Gingelly Oil, widely known as sesame oil. To launch Kurkure Masala Munch (with Gingelly Oil) the brand has roped in youth icon…
