• latest-stories

    Indian Millennials Break Stereotypes with Samsung #IndiaReadyAction, Make it the Most Engaging Campaign

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    Sets a new record with 161.8 million engagements on Instagram and Facebook in 4 weeks; 59% participants from non-metro cities India’s nightlife is as happening as the many festivals celebrated with gusto; the Baratang Island in the Andamans is a must-visit travel destination; sports mean much more than just cricket; and local rock music along…

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    An ode to the Un-disputed gods of the new world

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    Ballantine’s celebrates the uncharacteristic heroes in its latest campaign New Delhi, June 19, 2019: Power is not wielded from corner offices. Success no longer wears only pin stripes. Nor does it just sit in high rises of glass and chrome. The latest Ballantine’s communication raises a toast to the entrepreneurial spirit of this new breed…

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    adidas Originals campaign promises ‘A Night to Remember’

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    The Nite Jogger has been created for people who are active when the world sleeps adidas Originals latest campaign for their new product, Nite Jogger, has stayed true to its brand DNA. The tagline of the campaign is “It’s never too late” and hence they have delivered their products at night to those who are…

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    Lenskart unveils new ‘I’m Hooked’ campaign featuring Katrina Kaif

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    Conceptualized by Lowe Lintas, the campaign was launched across digital media and television mid-May Lenskart, the eyewear destination known for its fashionable eyewear launched its new campaign I’m Hooked. The campaign featuring brand ambassador Katrina Kaif showcases the vast range of trendy eyewear styles which compliment everyday looks. From Cat Eyes, Round, Tortoise, Metals, Pop Colors, Transparent,…

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    Record labels remain leading supporters of music and artists

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    US$5.8 billion global, yearly investment in combined A&R, marketing (33.8% of revenues) Record labels invest US$5.8 billion in artists worldwide through combined Artists & Repertoire (A&R) and marketing annually, according to IFPI, representing the recording industry worldwide. The figures are featured in IFPI’s dedicated microsite, Record companies: Powering the music ecosystem, which highlights a key role…

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    Bobbi Brown Cosmetics names Tara Sutaria as first Indian brand ambassador

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    She will be featured across all digital, social and in-store platforms for all featured brand campaigns Bobbi Brown Cosmetics has announced its first ever Indian brand ambassador – Bollywood actress Tara Sutaria, to magnify its original ethos of celebrating individual beauty and women’s empowerment. A multi-dimensional artist, Tara is confident, bold and glamorous and embodies…

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    Maggi unveils new campaign to introduce ‘First Cook’

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    The new campaign has been launched on Hotstar and will be followed by large-scale television campaign Maggi has come up with a new campaign that revolves around the story of a mother and her son, wherein the mother encourages her son to prepare for life and be independent. This campaign introduces the ‘First Cook’ and…