Delhi played host to the recently concluded 4th edition of the food truck festival ‘Horn OK Please’. Amongst the key highlights of the festival were the Experience Zone, The Grub Campus, The Kebab Lane, Quirk Bazaar, Dessert Lane and China Town. Digant Sharma, Founder, So Delhi (the team behind Horn Ok Please) tells us about the growth of food festivals in the country and how Horn OK Please plans to keep innovating itself to bring out a better version each year.
How has the journey of the festival been since its inception?
It’s been an exceptional experience so far! From crowding together about 20 food trucks at our first edition at Ansal Plaza which saw such a tremendous response, to each succeeding edition where we’ve consistently endeavoured to craft fresh new experiences for our patrons that go beyond just good food, it’s been a roller-coaster ride!
How do you differentiate yourself from other food festivals?
We have always tried to cultivate a holistic fun experience for the entire family at each edition of Horn OK Please – hence the tagline of ‘Delhi’s Happiest Food Festival’. From a quirky flea market called Quirk Bazaar where we handpick offbeat brands peddling Boho chic accessories to an Experience Zone this time around, which had bull rides, a trampoline, a life-size Jenga installation and much more, we’re always striving to better ourselves, edition after successful edition.
How do you keep innovating yourself each year?
While food is and always will be the hero of Horn OK Please, we always wrack our brains before each festival to come up with cool zones and arenas that speak the language of Delhiites. We wanted to focus on the student populace of Delhi, which looks for good food at affordable prices and came up with The Grub Campus, where each and every dish was priced under Rs 200. Similarly, we wanted kids to have as much fun as adults at the fest, and so we came up with a cool new hub just for children called the Kids’ Zone. The aim is to cater to all sorts of audiences and ensure that everyone who comes to the fest goes home with a smile on their face!
How has been the growth over the years been? Do you think India has already covered a milestone in terms of festivals?
The growth has been staggering. We’ve seen an ever-increasing enthusiasm for food festivals amongst Delhiites of all age groups and expect this trend to snowball even more. However, we still have a long way to go to ensure India sees a nationwide food festival phenomenon.