Who we are and what we become, flows from what we see our parents do and believe in. Proud aren’t we, to resemble them, and inherit from them? But is all inheritance a matter of pride?

Sunfeast Farmlite recently launched a new digital film which asks these questions and helps you find the answer within.

This 14th November, let’s pledge to live a healthy life for ourselves and our children. #HealthierYouAwaitsYou #SunfeastFarmlite

Speaking on the occasion, Theresa Ronnie, Vice President, FCB Ulka- Bangalore said – “ITC believes in making superior quality biscuits for a discerning and evolving India. Their range of Sunfeast Farmlite biscuits bring health and taste together to support a healthier lifestyle. This film aims to shed light on the risks families carry and nudges parents to make the switch to a healthier life.”

Speaking about the campaign, Romit Nair, Creative Head, FCB Ulka- Bangalore, said – “The fact that children like to be like their parents and parents take pride in the similarities is very realistic. And realism and relatability never fail to strike a chord.”

Link to the film : https://www.youtube.com/watch?v=nZ33nr1GoQw