Godrej Hit, from the house of Godrej Consumer Products Limited, is a well-known household insecticide brand, trusted by millions of households in India, when it comes to eliminating dangerous insects and pests from their homes. The brand has unveiled a new TVC for Kala HIT, the brand’s offering to kill mosquitoes. The TVC highlights Kala…
Digital marketing agency Social Kinnect has announced the appointment of Bharat Suri as Vice President of Operations. Suri is a key hire at this stage of Social Kinnect’s expansion, the agency said in a statement. As the head of operations, he will drive optimised, technology-fuelled efficiency and further growth for Social Kinnect. Having formerly worked with giants such…
PepsiCo India recently announced the introduction of a new category in the salty snacks industry with Kurkure Twistkeen, a modern twist on namkeens in a convenient finger snack avatar. Gaurav Verma, Director Marketing – Indian Snacks, PepsiCo India tells us the thought process behind introducing traditional namkeens in a modern format and why the company…
Since its beginning in 2014, Xiaomi India witnessed phenomenal success in the smartphone industry. Xiaomi currently dominates the smartphone market with a substantial 29.7% share as per recent IDC research (Q2 2018), wherein 4 out of 5 smartphones sold in India is a Xiaomi phone. The campaign features Mi A2 and showcases the remarkable work…
Perfetti Van Melle India has launched Center Fresh Mints, an offering that expands the much-loved Center Fresh brand into the mint candy segment.Center Fresh Mints will be available in Peppermint flavor and Strawberry Mint at a price point of Rs.10. Rohit Kapoor, Director-Marketing, Perfetti Van Melle India tells us more about the latest product from…
Each year, half-a-million Indians lose their lives while they wait for an organ. That is equal to losing a life every minute. In 2017, only 900+ cadaveric donations took place, a number that represents an organ donation rate of 0.86 person/million individuals. Fortis, as a leading healthcare service provider in India, decided to take up…
Who we are and what we become, flows from what we see our parents do and believe in. Proud aren’t we, to resemble them, and inherit from them? But is all inheritance a matter of pride? Sunfeast Farmlite recently launched a new digital film which asks these questions and helps you find the answer within….
After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies, has been awarded the communications mandate for the country’s leading infotainment player – Discovery Communications India and its portfolio of channels in India including Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo, Discovery Kids, Discovery JEET, Animal Planet…
Dream11, India’s Biggest Sports Game, today announced its exclusive worldwide partnership with the global governing body of Cricket – International Council of Cricket (ICC) as its ‘Official Fantasy Game Partner’ till 2023. The partnership between Dream11 and ICC will help bring together cricket’s billion fans across the world to experience the excitement and thrill of playing fantasy sports….
The brand received 5,000 entries, out of which eight top designs were selected and replicated into life sized working models Automobile manufacturer Hyundai Motor found a unique way to celebrate children’s day with the launch of ‘Brilliant Kids Motor Show 2018’. A first kind of initiative launched by an automobile company in India, it aimed…
