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    Philips Avent partners with WOOP to create India’s largest brand-led community of pregnant and first-time moms

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    Top lactation experts to help create a program to help over 120,000 moms learn how to breast-feed their babies for longer  Engagement and Advocacy platform – WOOP (Women of Opinion) – has collaborated with Philips Avent, a leader in parenting and baby products, to create the country’s largest community of pregnant and lactating moms. Through its gamified platform, WOOP…

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    Tarannum Alam Joins MX Player as Head – Agency Business

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    MX Player, the largest local video player in the world has appointed Tarannum Alam as Head – Agency Business. In her new role, she will be responsible for driving relationships across advertising/media agencies pan India with a focus on revenue growth for the app. She will be based out of Delhi and will report to…

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    ExxonMobil Announces Its Association With 2.0 As The Energy Partner

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    ExxonMobil Lubricants Pvt. Ltd. is set to expand its presence in India, the world’s fastest growing lubricants market, with one of the most exciting brand associations, 2.0. Associated as the energy partner, the world’s leading lubricant brand aims to engage its consumers, trade partners and employees through marketing associations that reflect the Mobil brand promise….

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    WPP forms new creative, data and technology agency Wunderman Thompson

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    WPP today announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients. The new organization will be distinctively positioned as a provider of end-to-end solutions – through creative, data, commerce, consulting and technology services – at a global scale….

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    Beardo Introduces the Beard Anthem “WhyFEARDOTheresBEARDO?” featuring Rinosh George

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    Men’s grooming experts Beardo are back with yet another beard anthem “WhyFEARDOTheresBEARDO?” featuring renowned independent music artist and actor, Rinosh George. The brand released its first beard anthem “Such a Beardo” in 2016, which garnered immense appreciation. Beardo is known for their bold and edgy ways of expression and connecting with men, and the new…

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    Bank of Baroda launches a one-of-its-kind Digital Campaign #BeTheChamp

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    To celebrate ‘National Children’s Day’ and ‘World Children’s Day’ Dedicated microsite–https://www.bethechamp.in-for children to participate in various contests Bank of Baroda, one of the country’s trusted public sector banks, has announced the launch of a unique digital campaign #BeTheChamp. The fortnight-long campaign that commenced on November 14 and concludes on November 30, has been launched keeping in mind…

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    Apollo Hospitals employs Artificial Intelligence platform ‘ADOHM’

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    ADOHM AI, India’s first marketing platform powered by Artificial Intelligence, drove Apollo Hospitals’ digital advertising campaign independently and exhibited tremendous results. Designed to work autonomously with minimal to no human intervention, ADOHM delivered highly personalised ad campaign across channels. This increased the qualified leads for Ask Apollo, a 24X7 interactive patient-centric service of Apollo Hospitals that…

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    Momspresso, India’s largest user-generated content platform for moms & women, announces the launch of its research & insights division, MomSights. Momspresso’s Momsights will be a dedicated division leveraging the wide-ranging content pertaining to moms & women and the captive audience across the country that the platform possesses. To spearhead this new division, Momspresso brings in Ms….

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    In a global first, Uber Eats India appoints Alia Bhatt as brand ambassador

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    Taking its presence in India a notch higher, Uber Eats, the world’s largest food delivery platform, today announced the appointment of leading actress and youth icon, Alia Bhatt, as its brand ambassador. India will be the first country for Uber Eats globally, to have appointed a brand ambassador. Uber Eats is gaining popularity among consumers across 37…