Get ‘Insta’-Fabulous With fbb’s 500 Festive Fashion Stories

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The festive season is here and everyone wants to look their best. The shopaholics are out and about and
fashion brands are all looking to grab their attention and be the trend setters of the season. For all the
fashionistas who want to look their best and ace the festive look, look no further.
fbb, one of India’s leading fashion retail brands promises its customers that they can be the talk of the
town, as the brand showcases a versatile, quirky and most importantly, authentic collection to welcome
the festivities. To pamper their consumers with choice and give them enough fashion inspiration, fbb
has launched a unique Instagram-first campaign, conceptualised by Digital Marketing Agency, Social
Kinnect,showcasing fbb & festive collection.
The ‘500 Festive Fashion Stories’ campaign displays more than 500 looks and styles from the brand&
latest festive collection. From Varun Dhawan, Katrina Kaif and Diljit Dosanjh to some of our favourite
fashion influencers- Aashna Shroff, Aakriti Rana Gill, Shaurya Sanadhya, Sarang Patil and Priyank
Sharma, ‘500 Festive Fashion Stories’ is one of India’s largest 24-hour influencer based campaigns.
Exclusive on Instagram stories only for one day, 24 Oct – 8 am onwards, two different looks will be
created by 250 fashion influencers – each highlighting a light ethnic and a heavy ethnic look from the
With 500 festive looks surprising them through the day on Instagram stories, the users can pick their
favourite look from fbb’s new festive collection.
Pawan Sarda, Head- Digital, Future Group said, fbb has always been a brand that offers customers the
best fashion experience and with this idea, we are looking at showcasing 500 different festive looks on
one single day and engaging with the audience by giving them the option to choose from the widest
festive range available at fbb.
Chandni Shah, COO, Social Kinnect said, “At Social Kinnect, we believe in challenging the ordinary. We
experiment with different mediums and take campaigns where the audiences are. For fbb’s new festive
collection, we wanted to showcase variety and versatility to our digital audience in a fun way. The idea
was to create an engaging campaign that positions fbb as the preferred fashion destination”

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