Lavie’s latest ad campaign launching its new brand ambassador, Anushka Sharma has been conceptualised and curated by Makani Creatives. Launched on the 10th of October, the fashion campaign aptly epitomizes the brand proposition, ‘Fickle is Fun’ and is currently being featured across all ATL & BTL platforms. Synonymous with fashion & variety, Lavie caters to independent and spontaneous women, further celebrating their impulsiveness.
Makani Creatives has also curated interesting digital Instagram renditions of the campaign which will soon roll out, post the print and satellite campaigns “When creating a brand or campaign and keeping the dynamism of Fashion in mind, we always strive to strike the right chord with the end consumer. With Lavie we have had a great relationship since 2015 and are very excited about working with them again. We had much fun with Lavie on last year’s campaign too, and with this year’s campaign launching Anushka Sharma, we have successfully strived to go younger and cooler. We are thrilled to know that both the client and audiences are both kicked about the current campaign too!” says Sameer Makani, CMD of Makani Creatives.
Anushka Sharma, with her growing popularity as a charming, confident and a vivacious actress is very aspirational and well received across fashion connoisseurs and all age groups. In the campaign, the actress is seen flaunting her favourite range of chic bags and shoes in a manner unique to her personality and that of the brands.
Sandeep Goenka, Chief Operating Officer of Bagzone Lifestyles Pvt Ltd, Lavie spokesperson says, “ We have always had a great and satisfying relationship with Makani as they have a keen understanding of the market and its challenging intricacies. And, once again, they have successfully reflected our brand proposition and communication into the best possible perspective. Fashion and our audiences being key. Makani also has a fabulous track record of building & sustaining top brands and we look forward to working with them into the future”
An advertising agency based in Mumbai, Makani Creatives has a team strength of over 100 creative individuals. Their clientele includes leading brands like Metro Shoes, Mochi Footwear, Idee Image Eyewear, Panasonic, Mahindra Logistics, Epic Channel, Pepe, Traworld, Siyarams Group, Red Tape, Killer Jeans, Lavie, Nilkamal Furniture, @home and Tata Motors, to name a few.
Youtube link of the ad film: