latest-stories

Suzuki Motorcycle India associates with U.P. Yoddha team for Access125 during Pro Kabaddi League 2018

0 124

Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers – Suzuki Motor Corporation, Japan; has entered into an association with the U.P. Yoddha franchisee for the upcoming season of Pro Kabaddi League 2018. Under this association, Suzuki’s popular scooter brand Access125 will be prominently placed on the backside of the team’s official jersey above the number.

Speaking on the association, Mr. Satoshi Uchida, Managing Director, Suzuki Motorcycle India Pvt. Ltd. said, “Sports activities are one of the best events to associate with if a brand wants to connect with the consumer especially in India. We are happy to associate with U.P. Yoddha and Pro Kabaddi League, as it is the sport, which any Indian can relate to from an 8-year-old to 80 years old. Pro Kabaddi League is a perfect extension of Suzuki Access125, which is for everyone in the family. We wish all the best to the team for this upcoming season.”

“We are happy to associate with Suzuki Access125 for this season of the Pro Kabaddi League. Kabaddi as a sport is all about agility, speed and control exactly similar to what the Suzuki Access125 showcases as a everyday usage passenger bike which caters to a similar target audience as ours. Hence, it was the right fitment for U.P. Yoddha to associate with the Access125. We hope that this year we as a team explore territories beyond where we left last season and give our fans a truly amazing festive season to rejoice” said Mr. Vinod Bisht, VP, GMR League Games.

Kabaddi as a sport is popular across length and breadth of the country and now Pro Kabaddi League is growing bigger and better in terms of challenges, excitement, and enjoyment. Suzuki Motorcycle India take this association as a platform to connect with more and more families for its segment-leading scooter Access125. Suzuki has planned various engagement activities with its current and prospective customers during this 3 months long sports event, on their social media platforms as well as on-ground as a part of this partnership.

About the author / 

pitchteam

Leave a reply

You must be logged in to post a comment.

Brand News

Categories

PITCH CMO SUMMIT 2018