Arvind Lifestyle Brands, a leading lifestyle company offering the widest array of fashion brands across India, has roped in Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, as the strategic and creative partner for its brands – Flying Machine and True Blue. The account was won following a multi-agency pitch. Commenting on…
Christened after the esteemed cricketer’s nickname, this brand aims to accentuate the look and the feel of your home The sports and the décor industries are going to witness an aesthetic union as Shikhar Dhawan, a cherished member of the Indian Cricket Team, together with his wife Aesha, launches his home décor brand by the name…
Jubilant FoodWorks today announced PepsiCo as its new beverage partner for Domino’s Pizza India. As part of the partnership, the PepsiCo portfolio of carbonated beverages of Pepsi, Mountain Dew, 7Up, and Mirinda along with Lipton Ice Tea will be sold across all Domino’s restaurants in India. Speaking on the partnership Mr. Pratik Pota, Chief Executive Officer…
Onida, a leading Indian consumer durable manufacturer has launched new print ad campaign “Maximum Impact –Maximum Sound” for their newly launched KY Super thunder smart TV. The ad-campaign reflects the positioning of the brand as a category-defying sound that will blow away the connoisseur of sound. The campaign is to tap the today’s generation who…
Magic Moments Music Studio, the premium brand of Radico Khaitan, launched their new TV campaign today. The campaign theme centres around the brand tagline ‘Make Every Moment a Magic Moment’ featuring brand ambassadors Jacqueline Fernandez and Kartik Aaryan as the main protagonists. The new campaign reinforces Magic Moments Music Studio values, a brand that believes…
25 years on and the tagline ‘Give Me Red’ is still going strong for Eveready Industries. A new brand logo, the company is betting big that it’s iconic tagline will continue to resonate with the consumers. Anil Bajaj – Senior Vice President – Marketing and Sales tells us about the brand’s positioning, leveraging actor Akshay Kumar…
Myntra announces the launch of Sztori, its in-house plus size apparel brand, especially designed to suit a larger range of body shapes and sizes. It is essentially a designer wear in the plus size category, offering consumers, the perfect fit and multiple style options at affordable rates. The apparel is made to suit plus size body types rather than prove to be a mere extension in size on…
iProspect India, the digital performance agency from Denstu Aegis Network, has won the digital duties for Bombay Realty, the real estate venture from the Wadia Group, following a multi-agency pitch. As part of the mandate, the agency will service the account from its Mumbai office and will offer its 360-degree digital service to the client…
Consumption of food items wrapped in newspapers may have hazardous impact The Food Safety and Standards Authority of India (FSSAI) recently issued an advisory citing that the consumption of food wrapped in newspapers is injurious to health and its usage should be prohibited. In a bid to generate awareness amongst people about the harmful impact…
Nearly eight million consumers use the internet each month to discover and transact with top service providers in the home services, education services and business services. Leading digital platform for local services Sulekha recognized the potential in this space and currently boasts having over 24 million visitors each month and over 66,000 paid service providers…
