Campaign highlights trend based AW-2018 collection available during the festival Jabong, India’s leading online fashion brand, has launched a digital-led marketing campaign to promote the ‘What’s in’- a festival celebrating the launch of its Autumn Winter-2018 collection. Set in a metaphorical fashion street, viewers witness a group of highly fashionable young men and women,…
Ahead of the festive season, Amazon India today unveiled its campaign, “Ab India ki Khushiyon ke beech budget nahin ayeega” for Amazon Great Indian Festival. Often during the festive season, the list of our desires makes our shopping list bigger than our budget. To help solve for this during the upcoming festive season, Amazon.in will…
Bangalore, followed by Pune and Delhi are the most ‘chai loving cities’ in India Indore marks itself as one of the most coffee sipping cities Adrak wali chai and cold coffee top the charts as India’s favorite brews Uber Eats, the fastest growing food delivery app in India released Battle of the Brews: Chai vs Coffee, a comparative…
Tinder, the world’s most popular app for meeting new people, launches My Move, a new opt-in setting that allows women the choice to exclusively send the first message to their matches, in India. Female users can access My Move through a toggle within their in-app settings. When it is enabled, women can exclusively message first…
Film tells a heart-warming story of the relationship between a mother and daughter, and how Bixby Voice Assistant helps transform their lives despite an adversity Samsung India has launched a digital campaign showcasing the capabilities of its digital voice assistant – Bixby through a powerful narrative that strikes a chord with viewers. The film is…
Foodpanda, India’s fastest growing food delivery company, has partnered with OMI, the Outdoor agency arm of the Laqshya Media Group to create a tempting ‘crave party’ on outdoors. The 3 – week campaign has generated a lot of buzz courtesy a very impactful OOH strategy that is garnering eyeballs, and a witty humorous tongue-in-cheek creative that is…
Marico Limited has launched its newest brand ‘True Roots’, that delays hair greying^ from the roots. True Roots Botanical Hair Tonic is dermatologically tested and is clinically proven to show no new greys in 90 days*. Radhika Apte, who is known for her choice of diverse roles and speaking her mind, launched the brand and…
Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Geojit – one of India’s leading Financial Services brand. The account was won following a multi-agency pitch. Commenting on the partnership, Satish Menon, Executive Director, Geojit Financial Services said, “We look forward to working with Dentsu…
Offers six more diversified brands to drive specialised content for a heterogeneous online audience Vatsana Technologies (the parent company of WittyFeed- world’s second-largest content marketing company), has recently extended its operations six-fold by creating and adding half a dozen simultaneous new and varied brands to cater to unique audience demands, all of which is tailored…
Campaign titled ‘Go for Highera’ is urging South Indians to ‘Ask for More’ D2H, brand of Dish TV India Limited, the world’s largest single-country DTH Company, has launched a 360-degree TVC campaign for its southern market, highlighting the maximum number of entertainment offerings by the brand. Titled “Go for Highera”, the campaign is urging customers…
