Targets to sign up 10 million Myntra fans in 1 year
Myntra has announced the launch of its loyalty program, Myntra Insider. A first of its kind in the country, the program is a comprehensive package, designed to strengthen engagement with its users to drive stickiness on the platform. This open-to-all program allows Myntra to democratise fashion for every registered user through unique rewards and experiences.
The Myntra Insider program hinges on three pillars – it rewards members for purchases as well as engagement such as browsing new categories, sharing feedback, wish listing etc. It offers a host of exciting perks across fashion and lifestyle, with offers from sellers on Myntra and lifestyle partners such as Zomato, TataSky, BigBasket, PhonePe, BookMyShow, EROS NOW, Zoom Car, Gaana to name a few. Men and women Insiders will be able to avail special privileges such as early access to sales, priority customer support, special birthday offers and more, depending on their Insider level.
Based on their level of fandom, users are categorized to be either, Insider, Select, Elite or Icon, with each level offering greater benefits and privileges over the previous. The program will also offer unique experiences to its users such as a session by a stylist, modelling on Myntra content/platform and co-creating designs and styles for Myntra.
Myntra has launched a campaign #LoyaltyIsRoyalty to promote the program. The highlight of the campaign is a 45 second promotional film starring Rhea Chakraborty, showcasing the various facets of the program by outlining the perks in store for a Myntra Insider. It gracefully captures the essence of the unique perks by chronicling the merriments of a young woman, wooed by Myntra’s latest loyalty proposition. Viewers witness the young woman ushered into the program through a metaphorical royal welcome, where she is offered a crown, followed by a series of entitlements that she enjoys as part of her newfound status. They include, an exclusive dining experience, access to her favorite entertainment program on an over-the-top media service provider and a free makeover session with a personal stylist. A vocal narration sums it up with three words, PERKS, PRIVILEGES and PRIDE, after a young man is seen receiving the invitation to be an insider.
Speaking about the program, Ananth Narayanan, CEO, Myntra-Jabong, said, “Myntra Insider is our endeavour to engage deeply with our users and celebrate our fans. We aim to encourage casually involved users to interact and indulge with Myntra and grow in their journeys to become our Icons. The uniqueness of our program is two fold – our uniquely crafted experiences for our biggest fans and gamification of engagement through personalisation and interactivity. We aspire to have 10 million Myntra Insiders signed up over the next 12 months. We want to make visiting Myntra a habit for our users and aim to get our fans to visit us over 100 days a year and make a purchase every month.”
Link to video: https://youtu.be/lpVVVO8s8M0