Offers six more diversified brands to drive specialised content for a heterogeneous online audience
Vatsana Technologies (the parent company of WittyFeed- world’s second-largest content marketing company), has recently extended its operations six-fold by creating and adding half a dozen simultaneous new and varied brands to cater to unique audience demands, all of which is tailored to each and every user’s need through an advance AI
doing the content clustering for them. Each new property caters to an exclusive and unique domain. All brands are operational and now accessible to users and audiences. The new domains are WittyFeed.tv, Foodmate.me, ThePopple.com, InnerVoice.ai, Geeksmate.io and Duniadigest.com which respectively cover information and humour; food; positivity, popularity and people for American audience;relationships and inspirations; technology; information and humour in Hindi.
Each property is conceived and designed as an onliest platform in its segment after an intensive research by the company based on segregation of audience needs and preferences, and Vatsana’s constant endeavour to macro classify content to make only the relevant content available to each of its unique audience. Hence, Vatsana Technologies has dedicated a singular team to each of these domains.
When asked about the idea behind this expansion, Vinay Singhal, Co-Founder and CEO, Vatsana Technologies said, “WittyFeed has always focused on providing the best, unique and relevant content to its users. From the framing, formatting and the user-friendly nature of each brand WittyFeed make, it is always a meticulous effort and a well thought out decision to segregate content into varied topics, which would be both inclusive and unique at the same time. All of this is due credit to the engineers at Vatsana Technologies, who have created an AI program aimed
towards providing suggestions/content to each user in a unique manner.”
He further added that, “The new categories have been made in such a way that, while each property focuses on a special genre unto its own; at the same time each of them is broad enough to be all- inclusive for all kinds of audiences of that genre. From a business perspective, such a model of segregating content vastly increases scope of inclusion of all relevant content. It allows us to explore open vistas for each brand’s sub-genres without affecting the traffic to the other.”
WittyFeed is also focusing on diversifying its content distribution platforms. In addition to Facebook, WittyFeed has also seen success with a wider audience through Twitter, Outbrain and Taboola. It is Vatsana Technologies Private Limited also using Reddit, Snapchat and Pinterest as sources of distribution, especially focusing on the target
audience(s) and the content they are consuming.
Vatsana Technologies’s new brands include six domains registered under its main umbrella. To
● WittyFeed.tv – Platform that defines Young India’s Agenda, with its Indian content in English language catering to urban TG, is a portal which aims to up the audience intelligence quotient with updates, opinions on the latest issues, information about the latest trends and lifestyle goodreads. The portal is a repository of knowledge, a unique friend and guide designed to make you the smartest
Indian in the room. https://www.wittyfeed.tv
● Foodmate – Let’s Date What’s On The Plate is all about the art, craft and science of food. The portal will cater to any quest about cuisines, food trends, recipes, health. If it’s anything food – it’ll be covered here. https://www.foodmate.me
● ThePopple.com – Popular, Positive and Pop-Culture stories for American millennials will create ripples about everything Positive, Popular and People. Popple, meaning ripple or surge, aims to connect millions globally with its impactful stories. https://www.thepopple.com/
● InnverVoice.ai, visualized as a Platform for Youth to Express Emotions, will promote healthy
conversation through the tools of both prose and poetry. The idea is to let people express and create
meaningful conversation amongst its user-base. https://www.innervoice.ai/
● GeeksMate – Tech Decoded will be a singular source for knowledge and information on technology and geek stuff with the latest tech updates, unbiased gadgets reviews, content to embrace the inner geek and geeky opinions https://www.geeksmate.io/
● Duniadigest.com – जितने लोकल, उतने ग्लोबल is the Hindi-only online portal. It will offer Informative and Humorous Stories from the world in the Hindi Language. https://www.duniadigest.com/