Myntra announces the launch of a 360 degree marketing campaign to attract shoppers in West Bengal, ahead of the most awaited festival in the region, Durga Puja. One of the highlights of the campaign is a 35 second television commercial in Bengali, with renowned theatre and film actor Sabyasachi Chakraborty and his family coming together for the first time to play the lead role in the film.
The overall marketing campaign propagates the concept of gifting oneself and the near and dear ones for the various ceremonies during the festival and the joy associated with it, underpinning Myntra as the ultimate Puja fashion destination with something for everyone. It vividly highlights the excitement, energy and enthusiasm among people to try out new clothes, wanting to stand-out in the crowd with their unique styles, making a bold statement in the process. There are 2 follow up short films showcasing the relationship insights in the context of festivities. These short films are also designed to highlight the festive selection.