- Alibaba Group’s Mission Million Books, aims to complete the million book donation target by end of the year
- UC unveils UC Hope – UC Charity News Channel and partners with 10 India charitable organisations to arouse public awareness
- UC initiates online women empowerment campaign #Shedeservestoknow, associates Bollywood celebrity Kangana Ranaut
Hosted by Indian actress and Founder of Col. Shamsher Singh Foundation Gul Panag, the Global Forum of Xin Philanthropy Conference has become a prominent gathering of Indian renowned philanthropists and public welfare advocates. Popular Hindi film superstar Kangana Ranaut has joined the roundtable to share personal experience being a frontline advocate of women equality; outstanding speakers within the global welfare and business domains includes Robin Raina, the Chairman, CEO & President of Ebix Inc. and founder of the Robin Raina Foundation, Abha Singh, lawyer, social activist and founder of Rann-Samar Foundation, etc. Current status of women equality and education, innovative solutions with “Internet plus philanthropy” model are discussed, given the trend that internet has brought disruptive change to every aspect of our lives. According to Alibaba’s philosophy of philanthropy, technology can help to lower the barrier for each individual to participate in philanthropy and unleash “The Power of Small” to drive big change for public welfare.
“As the world’s first Internet company that integrates philanthropy into its core strategy,” stated on the occasion by Shunyan Zhu, President of UC, Alibaba Digital Media and Entertainment Group, “Alibaba’s philanthropy is without a border. That’s why we take the XIN Philanthropy Conference out of China for the first time, here in India. It shows the importance of India for Alibaba. This is also the first time our Internet plus Philanthropy Model has set its foot on the global path.”
Arunima Sen, Programme Analyst for Governance, UN Women India MCO, Meagan Fallone, CEO of Barefoot College International, Soha Moitra, Regional Director of Child Rights and You, Saurabh Jain, Vice President of Paytm and Head of Paytm Build for India Initiative and Alex Li, Managing Director of Alibaba Cloud India, joined Shunyan to officially kick off the 5thSeptember Philanthropy Week during which different business units of Alibaba Group will have multiple philanthropic programs for public participation on a global scale.
A business within Alibaba Digital Media and Entertainment Group, UC has rooted in India for 7 years, amplifying Alibaba’s charitable efforts with the global breadth and Indian depth along with its business influence and brand reputation. With its new mission of Bigger We-Media, Bigger You, UC Browser, a leading content platform with 130 million monthly active users, will work with Indian content creators to build a responsible content ecosystem. “We will use Internet technology to bridge the inequality gap, and eliminate poverty with knowledge and information,” said Mr. Shunyan Zhu.
With its user influence and brand reputation in the Indian market, UC launched a series of philanthropic projects on three main perspectives: Children Protection, Education, and Women Empowerment. UC joined hands with Indian Charity group Kailash Satyarthi Children’s Foundation and initiated the #SafeChildhoodSafeIndia campaign on June 12th, the International Anti-Child Labor Day. The UC Anti-Child Labor Initiative has gained supports from 60,000 users within one day only.
Education wise, in line with India government policy, Alibaba Group launched the “Mission Million Books”. Initiated in 2016, the project aims to donate 1 million books to underprivileged schools and colleges across India to help educate and empower the country’s children and youth. Books collected via various donation routes are distributed to these educational institutions at no cost. In a short span over 8 lac books have already been collected and close to 7 lac donated impacting close to 2.5 million students across more than 2000 institutes in India. Another effort to improve children education is UC Shiksha campaign. UC Shiksha is a user-powered online-to-offline book donation program, attracted a participation of 1.5 million users within two months and benefited 50,000 students. UC is planning to expand the reach and depth of the project to help more children in need in a more comprehensive way.
In light of the positive result of UC Shiksha, UC determines to fully utilise the influence of its platform for philanthropy. In collaboration with 10 charitable organizations and philanthropic advocates in India, UC Browser is about to launch the UC Hope, a charity channel for local charitable content. The channel aims to increase users’ awareness on the social issues in India and to nurture empathy by news-feeding the philanthropic content.