The quest for a taste that satiates the heart! Spices and herbs are at the very heart of Indian cooking. With the aim to highlight and celebrate this rich culinary heritage, Nestlé India today launched a new campaign for the new MAGGI Special Masala Noodles. This new variant by MAGGI offers the goodness of 20 finely ground…
Targets to sign up 10 million Myntra fans in 1 year Myntra has announced the launch of its loyalty program, Myntra Insider. A first of its kind in the country, the program is a comprehensive package, designed to strengthen engagement with its users to drive stickiness on the platform. This open-to-all program allows Myntra to democratise fashion…
Britannia is marking its centenary year with a multi-media campaign aimed to connect with the very heterogeneous set of audiences that its brands cater to. The campaign consists of a 10-film TVC series, a long-format film for digital and social media, print, radio and OOH. TV campaign According to a statement released by the company,…
Every year, we scramble to do last-minute present-buying, pay an eye-watering amount for roses and flowers, and seek to secure a table at the year’s most popular restaurant for Valentine’s Day, anniversaries and birthdays for our beloved partners. Thankfully, unlike trying to set your loved-one’s heart aflutter, it’s a lot easier to encourage consumers to…
DreamHack is one of the world’s largest digital gaming festivals in the world Event to be live streamed on VOOT NODWIN Gaming; a pioneer in e-sports and a subsidiary of Nazara Technologies Ltd. (Nazara) and Viacom18 – India’s fastest growing media and entertainment network have come together to bring the world’s largest gaming festival –…
Kaushik has been tasked with leading the charge on the business and digital transformation for two channels Superstar TV and ITN apart from Asia Television and OTT platform . Asia TV is a platform initiated to engage the British born Asians and the ethnic immigrants to stay informed with ongoing Local community updates to strengthen…
Leading travel marketplace ixigo has launched their new brand campaign, with the slogan #FullPaisaVasool across media. The campaign empathizes with travellers who receive a lot of cashback money in their travel app wallets but then feel short-changed when they are not allowed to use most of it on their next transactions. On ixigo, travellers booking…
The RAM weekly report for week 36, outlined Fever Fm as the most frequently heard radio station in Delhi and Mumbai. Meanwhile, Radio city and Radio Mirchi are maintaining their top positions on the charts in Bangalore and Kolkata. While radio station owners and advertisers are taking advantage of RAM to plan their advertising and…
Nestlé India Amongst First Few Markets to Launch This Smartphone Connected Global Innovation Nestlé India is pleased to introduce a global innovation NESCAFÉ É, a connected all-in-one travel mug and coffee machine, opening up new consumption opportunities for coffee lovers. The NESCAFÉ É is a light and compact coffee machine, in the shape of a…
On September 28, Morden Chen, General Manager of Alibaba UC Ads, will reveal their short video ads platform at The MMA Forum being held at Taj Santa Cruz in Mumbai. This is an initiative by Alibaba UC Ads to start the revolution of short video ads in India and strive to become the largest one-stop…
