~The Mandhana Retail Ventures Ltd to launch India’s first omni-channel e-commerce portal by a fashion retail brand~
Being Human, the clothing line with a heart and one of India’s leading fast-fashion brand announced the launch of its online store that will give access to shoppers across India to its latest fashion trends. Globally licensed by The Mandhana Retail Ventures Ltd, Being Human Clothing will leverage its vast network of stores across the country and warehouse to dispatch online purchases, making it the first omni-channel online store by a fashion retail brand in India. It will be a massive attempt by an Indian apparel company in recent times to prioritise fulfilment of its online orders from its stores and not just warehouse.
Kunal Mehta, VP – Marketing and Business Development said, “From incorporating new in-store technology such as live in-store catalogue feed to launching an omni-channel website, Being Human Clothing has always been at the forefront of retail technology and focussed on driving sales from its retail stores. The new website will offer customers access to the complete range of products with just one click.”
Fynd has come on board as the Technology & Logistics partner, to ensure a smooth process for quick deliveries from stores and ANS Commerce has developed an end-to-end integrated website for the brand.
The website that will enable ship-from-store will be offering free deliveries on orders above Rs.1499 while charging a marginal fee of Rs.99 for orders below Rs.1499.
Manish Mandhana, CEO of The Mandhana Retail Ventures Ltd, global licensee for Being Human Clothing, said, “We have always been focused in fueling our store sales, and this one of its kind omni-channel website will help us in not only reaching maximum customers across India and but also increasing sales from our store. In the first phase of the launch we will be fulfilling orders from 8 stores, keeping an aim of engaging 50% of our stores for deliveries in the next phase. We are a customer centric brand and this step completely aligns with our motive to offer best services to our customers.”
This will be the first time that TMRVL will introduce a Return and Refund Policy for its brand Being Human Clothing. The customers will have a chance to return the products bought from its online store within 15 days free-of-charge and avail full Refund.
Harsh Shah, Co-Founder, Fynd said, “It is a watershed moment for Fynd to power a truly omnichannel website. The team at Being Human Clothing absolutely believe in the power and significant advantage that an online and offline partner has for their website. Fynd is proud to be a key partner of an initiative that is bridging the online and offline gap.”
Amit Monga, Co-Founder, ANS Commerce said, “We are excited to partner with Being Human Clothing to build India’ most comprehensive omni-channel brand e-store that enables faster delivery of products from the company’s nearest store. Through ANS Commerce’s front end technology, Being Human Clothing has seamlessly integrated the offline experience in the online world. We hope to provide a delightful online shopping experience to Being Human Clothing fans across the country.”
Salman Khan, Founder of Being Human – The Salman Khan Foundation said, “I am happy to announce that Being Human Clothing will be available in every city with our website launch. Being directly available, all the time, to the customer is superb!”
In just 6 years, Being Human Clothing has expanded the points of sale in Europe, Fiji, India, Mauritius, Middle East and Nepal. Through its 500 store-in-stores and 75 exclusive outlets in India alone, the brand offers clothing and accessories for men and women. With an objective to strengthen its footprint globally, the brand also recently showcased for a pop up experience in Canada at Holt Renfrew home to the world’s most prestigious and innovative designers.