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Sandip Basu

NIVEA, World’s No 1 skincare brand and a leading brand in men’s skincare in India, ropes in
one of the most influential icons of this generation and Bollywood Star Ranveer Singh as its
new face for NIVEA MEN. Ranveer Singh, with his stardom and massive likeability, will help the
brand directly communicate to the young India and create further aspiration for NIVEA MEN in India.
Neil George, Managing Director for NIVEA India says, “Ranveer Singh personifies the young India
and embodies NIVEA MEN’s characteristics of being a powerhouse of talent and an achiever, who is
straight forward yet quirky, confident but approachable, masculine but self effacing, and above all
caring. NIVEA India is addressing the young, modern consumer and this is a step towards tapping into
the trend of ‘modernity’ and Ranveer is the perfect evangelist for the brand to increase its engagement
with the young India”.

Ranveer Singh, talking about his association with NIVEA MEN says, “NIVEA is a pioneer in male
skincare epitomising CARE and a brand that I have been using since my teens. My allegiance towards
NIVEA MEN is much stronger as I believe that our growth stories are similar and we have been
innovating in our own ways to engage with the dynamic youth of India.”
For the first time, a brand will showcase the unexplored and sensitive facets of Ranveer’s personality
of being inspiring buddy, caring, modest and at the same time leverage the modern, dynamic,
spontaneous and quirky side of the superstar that is known to the world. Ranveer will be actively
involved in a series of marketing and customer initiatives apart from being featured in the brand’s
advertising and digital campaigns. The association will commence with the launch of NIVEA MEN’s
innovation in deodorant segment on August 4, 2018 followed by a multi-media campaign starting
August 10, 2018.

NIVEA MEN has a range of caring products especially developed for the male skin and the brand
believes that if men feel good in their skin, they have the confidence to achieve more. NIVEA MEN is a
Global 1.2. Billion € brand and is present in nearly 150 countries. It is the only MEN’S GROOMING
BRAND in India with a complete range across categories like Face wash, Shower Gel, Deodorant,
Face Creams, Shaving Foams, Gels, After Shave and Lip Care.

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