Aligning to the changing needs of industry and increasing demands of communication clientele, the award-winning boutique consultancy redefines its business and operations
Insights have always been at the core of Ideosphere. Ushering in a new change, the company has taken steps to meet the increasing demands of the communication and marketing industry. Ideosphere will now, post integration of all its group companies, be a single window set up for insights-led digital, content and communication needs of their growing client family. Understanding the need for compelling narratives and design, the boutique will now also offer a specialized division for insights-led content and design. Led by a dedicated research and content design division, Ideosphere will now offer its growing portfolio of multi-industry clientele a seamless content amplification experience through its specialized PR, digital marketing and offline activations teams. This transformation is coupled with new structural changes as well as a planned geographical expansion into Chennai and Hyderabad in this financial year.
Over the past 7 years, Ideosphere has delivered insights-led campaigns for clients across industries. A team and servicing approach merger with long-term digital services partner, Ourbit Marketing Communications, further extends consultancy capabilities across digital media. Further, the independent content design division fortifies the end-to-end client delivery process translating consumer insights to ROI-driven content and media selection. In the past year, the company has been successful in aggressively acquiring strategic communication mandates across industries by adding clients such as Sterlite Tech Foundation, Various Verticals of Symbiosis University; The Praveen Agarwal Fund (TPAF), Tech Mahindra, Indiqube, Stasis Health, Relam Investments, SportsHeroes, Qubole, and Jabra along with others to their growing portfolio. The company has already extended its presence to Chennai with a strong portfolio of clients, and plans to cover Hyderabad in the second half of this financial year.
Ideosphere will now focus on customer journeys, medium consumption, brand communication experience, and using data analytics to derive value-driven communication solutions in addition to a redefined delivery approach to lead each campaign to specific measurable outcomes impacting in quantifiable value added to the client. Commenting on the change, Aniruddha Atul Bhagwat, Chief Executive Officer of the company said, “As we step into the next phase of our evolution, we will actively seek to provide industry leading brands communications solutions of tomorrow. I see that the cultural values we have abided by continue to guide us in our quest to build sustainable, long-lasting client relationships and internal teams. While business is usually quantified in numbers, we hold our team spirit and culture equally high. Understanding the increasing pressure, delivering a full service offering powered by insights and leading to measurable outcomes will fuel the next generation of growth for Ideosphere.”