Scarecrow M&C Saatchi bags creative duties for 4 brands from Emami's FMCG portfolio.

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The brands include Boroplus (Range of skincare products), Kesh King (Range of
haircare products), Emami 7 Oils In One Hair Oil and Emami Diamond Shine
Cream Hair Colour.


Scarecrow M&C Saatchi has won the creative mandate for Boroplus skin care
portfolio, Kesh King hair care portfolio, Emami 7 Oils in One Hair Oil and Emami
Diamond Shine Cream Hair Colour from Emami's diverse roster of FMCG brands.
The account will be handled by Scarecrow M&C Saatchi’s Mumbai office.
A spokesperson Vikas Srivastava, Sr. GM
(Marketing), Emami Limited, confirmed the
development by adding, "Scarecrow has been
evolving over the years and now, with their
tie-up with M&C Saatchi we expect our
communication will become sharper with new
ideas that will help break clutter.”
DPS Advertising & Marketing, Kolkata, has been associated with Emami on the above
brands for years, and the association will continue.
Boroplus, launched in 1984, is one of India’s most trusted brands used in crores of
households, and its flagship product Boroplus Antiseptic Cream is the world’s No.1
antiseptic cream, featuring superstar Amitabh Bachchan as the face of the brand.
7 Oils In One Hair Oil is a result of Emami’s extensive research that has created this
breakthrough product which gives you the combination of 7 Oils to help repair hair

Emami Diamond Shine, which has Bollywood queen Shilpa Shetty Kundra as the
brand ambassador, is an affordable hair colour brand available in sachets that delivers
superior shine and longer lasting shades normally found in expensive products.
Kesh King is an Ayurvedic patented medicinal preparation that’s made
using21selected herbs. It prevents hair fall, aids hair regrowth and protects hair from
damage by providing complete nourishment.
"Some of the brands like Boroplus are truly iconic brands that every Indian has grown
up with. Creating memorable work for such a memorable brand is indeed a matter of
great pride for us at Scarecrow M&C Saatchi. Raghu and me have already worked on
beauty, skin care and hair care brands like Parachute, L’Oreal, Lakme Elle 18,
Vaseline, Dabur Vatika and more in our earlier days, and would love to provide the
necessary expertise to create some ground-breaking work for these brands as well.",
says Manish Bhatt, Founder-Director, Scarecrow M&C Saatchi.
Scarecrow already handles the creative mandate for Emami Healthy & Tasty Cooking
Oil and has also created some memorable work for Zandu Sona Chandi
Chyawanprash Plus and Zandu Kesari Jivan in the past, including the first-ever
endorsement for Zandu Kesari Jivan featuring the legendary Milkha Singh.
Scarecrow M&C Saatchi is a part of the M&C Saatchi Worldwide network which has
27 offices around the world and also includes 8 specialist cutting-edge firms like M&C
Saatchi Sport & Entertainment, M&C Saatchi Mobile and the fast-growing customer
engagement agency, LIDA.

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