News18 India, Network18’s general Hindi News channels, has in recent time witnessed unprecedented growth. The channel has emerged as the No. 1 channel in the Hindi News genre in the key prime time band – 7-11pm -in Urban India. Starting with Aar Paar at 7pm, a fiery debate anchored by Amish Devgan; Hum Toh Poochnge a substantive discussion on the day’s top story at 8pm
anchored by Sumit Awasthi and a fast paced & sharp news bulletin with Kishore Ajwani at 9 pm – Sau Baat ki ek Baat, the channel has a power packed line-up of shows which has allowed it to create a niche for itself amongst Hindi News audiences.
The Aaj Ka No.1 campaign intends to celebrate the channel’s success in a highly cluttered category with over a dozen channels vying for eyeballs. It directly takes on the competition and asserts that News18 India has altered the pecking order in the category. The 360 degree campaign which will run across various media including TV, print, social and trade media will clearly seek to project that the momentum in the genre is now with News18 India – the Aaj ka No. 1. The campaign will use a visual device treatment that is meant to ensure high recall and share of buzz for the same.
Commenting on the campaign Rahul Kansal, Group Brand Advisor, Network18 said “News 18 India has grown steadily in the past few months, to emerge as urban India’s leading Hindi News channel in prime-time. We have a line-up of strong anchors who take up issues in a purposeful way with a desire to shed light, not just create sound, (as seems to have become the norm).”