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    Vision-Box to open new Office in New Delhi, India

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    Vision-Box is announcing that it is opening a new office in New Delhi, India, strategically expanding the company’s worldwide presence. The new regional office will support local challenges and accelerate the introduction of digital identity solutions and seamless travel technology in the Smart Travel and Border Control, Smart Government, and Smart City sectors. The New…

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    Kurkure Multigrain celebrates the goodness of power grain Ragi in its new TVC

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    Kurkure khul jaye toh Multigrain bhi tasty ban jaye Kurkure, the iconic Indian snacks brand, launches its new TVC showcasing the newly launched Kurkure Multigrain variant with the goodness of power grain Ragi. The recently launched Multigrain variant is another step forward in Kurkure’s portfolio transformation journey in catering to the rising trend of consumers looking for tasty…

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    THE JOURNEY OF HUMOR MARKETING IN INDIA

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    Humor has marketed itself in India in varied ways. Whether it is laughing clubs, standalone comedy shows or through the online community, humor marketing is pacing up in India. From stand- alone to brand-alone, many stand –up comedians like Zakir Khan, Abish Mathew have made themselves in to brands. Starting from stage shows to owning…

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    Pitch CMO Summit Bangalore Chapter On 4 July

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    exchange4media group is all set to host the 10th edition of Bangalore chapter of Pitch CMO summit on 4th July 2018 at Taj Vivanta, M G Road, Bangalore. The event is a flagship property of the exchange4media Group. At the Pitch CMO Summit Bangalore, the best minds in the business come together to discuss and…

  • Shikha Kapur, Executive Director, Marketing – Studios, Disney, UTV
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    Airtel uses Instagram to ‘Save’ its fans!

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    Dentsu Webchutney’s social hack on the brand’s Instagram page turns users into detectives… As the T20 fever reached its culmination, Airtel India, in collaboration with its digital agency Dentsu Webchutney, turned avid Instagrammers into detectives with the launch of their #T20VillainHunt. Here, a T20 villain stood for anyone and anything that dared to interrupt an…

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    Reebok launches its latest campaign with ambassador Shahid Kapoor

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    Campaign highlights brand ambassador Shahid Kapoor balancing his raw power with his humane strengths by embracing fitness in everyday life. Reaffirming its position of being a fitness brand, Reebok India has launched its latest campaign featuring brand ambassador and fitness enthusiast Shahid Kapoor in a never seen before avatar. The campaign represents Reebok’s ethos that…

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    LOUDEST.IN & EXCHANGE4MEDIA ANNOUNCE 70 SPEAKERS FOR MUSIC INC.

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    Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture founded by Anurag Batra (Chairman & Editor-in-Chief, Exchange4media & BW Businessworld), is all set to make its debut in the conference circuit. Music Inc. is a two-day event taking place on the…

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    WATConsult, Bajaj Allianz General Insurance launch #Unplanned

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    Campaign highlights the need for travel insurance with a twist WATConsult, the Digital and Social Media agency from Dentsu Aegis Network India, has launched a new campaign titled ‘#Unplanned’ for Bajaj Allianz Travel Insurance. It emphasizes on the ‘unplanned’ occurrences that could take place when on a vacation. #Unplanned has stemmed from the idea that while everyone is…

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    PEPPERFRY PROMOTES SUSTAINABLE LIVING TO CELEBRATE WORLD ENVIRONMENT DAY

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    Pepperfry India’s leading Home and Furniture products marketplace celebrated World Environment Day by organizing a host of activities including installations, workshops and interactive sessions across 9 Studios in 7 cities from June 1 to 3. Through these multi-city events, Pepperfry is pledging its commitment towards creating a positive environmental impact. The events were focused on…

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PITCH CMO SUMMIT 2018