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The Tale of The Kardashians, The Jenners and their Billion Dollar Beauty Empire

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‘TRICK-O-TREAT’

If ‘Trick o Treat’ is actually relatable to any celebrity, it’s definitely relatable to Kardashian-Jenner clan. The Kardashian family is everywhere. The family has established itself as an example of good brand management.

‘MY MOM MIGHT NOT BE A SUPERMOM BUT SHE IS A MOMAGER!’

Kris Jenner, is not just a regular mom but a ‘momager’ when it comes to managing the Kardashian-Jenner family empire.

Kris Jenner has made sure that the family business grows strong. She is the mastermind behind the business of her daughters.

While the world was busy celebrating Mother’s Day and social media was flooded by emotional Mother’s Day posts and campaigns, Kris had some unusual plans and was ready with yet another treat for her audiences. She took over the Kylie’s Cosmetics Instagram account, renaming it “Kris Cosmetics,” to announce her makeup line, a collaborative make-up line with Kylie.

Now this was a master-stroke, well executed by the mother-daughter duo.

SOCIAL MEDIA HUMBLEBRAG

Kim Kadarshian West, who’s initial claim to fame was questionable, is an affluent business woman today.

From Vampire Facials to bold photoshoots, Kim has always been open about her experiences and has shared them honestly with all her 111 Million Instagram followers. This mother of three, is definitely a great entrepreneur. Kim has managed to build a brand name with several products under her in-house cosmetic beauty range-KKW and social media has played a big role in building her brand.

 

STAR TO ENTREPRENEUR

In its one-year existence, KKW Beauty has proven itself to be a force to be reckoned with. Since launching with contour kits in June 2017, Kim Kardashian’s fledgling direct-to-consumer makeup company has launched additional face and lip products (as well as three fragrances), racking up tens of millions in sales, all while bucking traditional beauty industry norms and business practices.

From a lip-kit to concealer, powder contour to eyeshadow highlighter, you name it and KKW has it all. Kim also believes in evolving, she has recently formed a partnership with renowned make- up artist, Mario Dedivanovic.

Kim has a longtime history of successful launches like  the Kardashian’s KKW Beauty brand that made $14.4 million in sales in just five minutes, and the KKW Crystal Gardenia fragrance launch making an overwhelming $10 million dollars in one day, we have no doubt that the latest Kardashian beauty additions will be a hit.

‘RICHIE-RICH’

Everybody loved the cartoon series, Richie Rich. Most of us dreamt of living a life like that wealthy boy from the cartoon series.

Well, there is someone from the Kardshian-Jenner clan who is actually living that life and getting attention from the media and brands. She might be the youngest in the family but has become the second highest-earner in the Kardashian-Jenner clan after her half-sister Kim Kardashian West.

Kylie Jenner, with 108 Million followers on her Instagram account is yet another sensational personality from the Kardashian- Jenner clan. She might just be 20 years old, but the reality TV star presides over a business portfolio to rival American top business leaders three times her age. Launched in 2015, Kylie cosmetics captivated cosmetics fans everywhere with the launch of the three Kylie Lip Kits, consisting of a lip liner and matte liquid lipsticks. The $29 kits sold out within minutes and sent prices on re-sale sites soaring. Since then, her direct-to-consumer make-up range has expanded to include eyeshadows, blushes, makeup brushes and highlighters (or, as kyliecosmetics.com bills them, “Kylighters”).

Last year, Jenner became the youngest celebrity on Forbes 100 list of the ‘100 top-paid celebrities in the world’ — having earned $41 million over the past year(Forbes report). Kardashian West, also earned a spot on the list with earnings of $45.5 million.

The Kardashians and Jenners aren’t like the usual families. They do party a lot but never miss out on important events for launching and promoting their products.

The eldest sister, Kourtney Kardashian recently celebrated her 39th birthday which was marked with a flurry of gushing tributes from friends, family and fans alike.  Yet aside from the loving notes, her half-sister Kylie Jenner used the big day to announce she would be collaborating with the birthday girl for the latest in her cosmetics line – KOURT X KYLIE, complete with three eyeshadows and three lipkits.

Never ones to miss a moment in the spotlight, this family knows how to ‘PROMOTE’ and ‘CELEBRATE’, the right things at the right time.

 

 

 

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