

- First fashion retail outlet in the country to introduce the concept of a 30 second self-check-out
- To curate 50 stores by 2020
Myntra’s franchise partner today launched a first of its kind fashion retail store in the country for the private brand, Roadster, called ‘Roadster Go’. Loaded with some of the most advanced technologies yet in Indian fashion retail, Roadster’s second offline store in Bengaluru takes a quantum leap in offering a hi-tech omni-channel experience for its customers – making it smarter, faster and seamless.
Spread across 1900 square feet, the store located at Mantri Mall in Malleshwaram is 100% RFID (Radio-frequency identification) enabled to offer shoppers a fusion of an online-offline shopping experience. In a first in the country, customers will now be able to pick up their favorite products without any assistance, discover their real time online price, as well as do a self-checkout in 30 seconds.
Product discovery through digital fashion kiosks – RFID enabled digital screens at the store offer shoppers detailed information about a particular product when held up against it; requiring no intervention from the staff at the outlet. Shoppers will be able to discover all the product features on models wearing them (studio images) including fabric, washes, suitability to body type, color matching, availability of size and more.
Offline shopping at real time online prices – For the first time ever, customers will be able to buy all the products at real time online prices which they can discover on the digital screen when they hold the product against it. The Roadster Go stores will enable shoppers to take advantage of the in store touch and feel experience while making purchases at real time online prices.
30 second self checkout – Long queues and delayed checkouts which are commonplace at brick and mortar stores have been eliminated at this store. Customers can now experience a perfect 30 second self checkout by placing all the products in the RFID tray which will capture the product details and display the bill on the screen instantly which can be paid using a debit/credit card upon confirmation. No more scanning individual products or removing security tags from each garment. The entire process is quick and seamless.
Speaking on the occasion, Ananth Narayanan, CEO, Myntra-Jabong, said, “Roadster is today the fastest growing casual wear brand in the country, witnessing a 100% YOY growth. The launch of ‘Roadster Go’ is set to redefine the overall offline fashion shopping experience and marks the beginning of a new era in the Indian fashion retail industry. It also goes on to demonstrate Myntra’s technology prowess and the unique ways in which it addresses customer and franchise needs and preferences. We are looking at helping curate 50 Roadster Go stores across the country by 2020.”
Manohar Kamath, Head, Myntra Fashion Brands, added, “The new ‘Roadster Go’ store offers multiple breakthrough innovations in the offline shopping experience through a special amalgamation of fashion and technology. Roadster is the first fashion brand to deploy the refreshing new-age tech concepts which will form the basis of our omni-channel strategy for all private brands at Myntra and for the industry as a whole. The ‘Roadster Go’ store signals the arrival of new age technology in offline fashion in India. We have used first In class technology to address consumer pain points in offline channel and deliver a rich blend of offline and online experience.”
All ‘Roadster Go’ stores in the country will have integrated inventory and the concept of Endless Aisle, enabling customers to browse the collection online at the store, check out product details & availability, and have the goods delivered to their doorstep or collect them at the store.
Link to the Roadster Go – https://youtu.be/y0UYlFn3n84
-
Reliance Industries tops Fortune India 500 list for second year in a row
December 10, 2020 By Team PITCH -
-
AdLift Wins Creative Mandate for PayU India
June 10, 2020 By pitchteam
-
THE ROAD AHEAD TRADITIONAL MARKETING- “DIGITAL MARKETING”
July 25, 2019 By Anam Khan -
Marketing Herbal, the Lotus Way
July 25, 2019 By Sanstuti Nath -
Archives
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- November 2011
- February 2011
- December 2010
- February 2010
- January 2010
- July 2009
- February 2009
- January 2009
- February 2008
- January 2008
- September 2007
- January 2007
Leave a reply
You must be logged in to post a comment.