The name says it all, Singer Badshah has turned out to be the King of the Indian music industry. His chartbusters over the past few years have become more mainstream than Bollywood songs, and he continues to dominate the Hindi-Punjabi music genre, with millions of followers swearing by his music style. The magic of his songs has also made news in Bollywood and he was featured among the Top 100 Celebrities by Forbes.
At the first edition of Music Inc., a high-powered event presented by MTV and curated by Loudest.in and exchange4media, music artist Aditya Prateek Singh Sisodia, popularly known as Badshah opened up in a candid interview with noted film critic and author Anupama Chopra about his musical journey and what it takes to become a musicpreneur.
Here are the few highlights from his session: –
FAME AND MONEY GOES HAND IN HAND- Speaking about his multiple ventures – a clothing line (Bad Fit), a resto bar (Dragonfly) and a music channel, Badshah said, “The motive is to utilize the brand name and exploit it in a manner in which we are able to create game changing entities and content. I started a record label and a clothing line as I felt there was a market for them in India. I am doing everything where I feel there is a market and a gap that can be filled.”
RUNNING A BUSINESS IS NOT CHILD’S PLAY!! NAH!! HERE IS BADSHAH’S JOURNEY- “I was not always business minded but I always wanted to make money. When I was seven years old I used to rent comics to make money. I don’t think any business can be done without passion. When it comes to my business ventures, the driving force is to provide a different solution and that is what guides my businesses. I have recently realized that Badshah has become a brand. Moreover, it is the work that speaks,to utilize it and exploit it financially is the motive. For me money is just a resource to create more resources and to create more entities. I want to create businesses that will outlast Badshah.”
THE PHARMACIST SINGER? – When it comes to success, it is always said success comes in every form but you should also have the courage to taste the bitterness of it. Talking about his early days, Badshah said, “I have worked in pharma and sold medicines too, I am never afraid of anything going wrong. When it comes to the rules of success, I think being honest with one’s work, respecting one’s parents and staying healthy and having a streak of madness is needed to be successful”.