• latest-stories

    Vivel Celebrates Freedom of Choice

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    ~ The new Aloe Vera TVC touches upon an important essence of empowerment; urges women to make their own choices ~ Komalta aapki kamzori nahin, pehchaan hain~  ITC’s leading personal care brand, Vivel unveils its new impactful TVC integrating the brand’s philosophy of Ab Samjhauta Nahin. Vivel believes that being empowered is about having the freedom…

  • latest-stories

    The Miss India Wali Feeling Is Back

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    From aspirations and dreams, to reality. The story of each Miss India contestant makes one desire to achieve more.   fbb, one of India’s largest and most diverse retail fashion brands, has been associated with Miss India for a few years now. While last year saw us talking about the dreams and hopes that each…

  • latest-stories

    Adidas wakes up entire neighbourhood to celebrate Football

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    Carat, Posterscope team up to create buzz around FIFA World Cup 2018 Dentsu Aegis Network’s flagship media agency Carat, has partnered with the network’s  OOH agency Posterscope, to launch a massive campaign for FIFA World cup 2018. The idea was to create buzz and excitement around FIFA and to own conversations around the World cup…

  • Guest Column, latest-stories

    Success, failure, and the thin line in-between for Indian and international OTT players

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    A squillion broken TV remoteshave borne the fury of viewers who, when watching live sports or their favourite shows, have been interrupted by intermittent broadcast. With viewers today increasingly turning towards smartphones as their device of choice for watching videos, such passionate expressions can end up being quite heavy on the pocket of the perpetrator….

  • FEATURED, latest-stories


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    With the Indian men’s football team getting an official confirmation to participate in the upcoming Asian Games in Jakarta, football fans across India have all reasons to celebrate. This news comes amidst the football extravaganza “FIFA World Cup” which has garnered attention from all over the world. Only a few days back Sunil Chhetri, captain…

  • latest-stories

    Dentsu Webchutney and Flipkart gamify Instagram’s Emoji Slider feature

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    Dentsu Webchutney has launched an innovative campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A- Slideshot on Flipkart. Instagram has emerged as one of the most engaging and innovative platforms in recent years. With every update seeing a new feature, brands have leveraged them to create memorable campaigns. It’s newest feature…