Vodafone has announced its partnership with Asus to offer a fully loaded value proposition for customers who purchase the newly launched Asus ZenFone Max Pro (M1) smartphones. The handset will exclusively be available on Flipkart, with significant differentiators that give Vodafone postpaid and prepaid customers a host of value adds. This partnership aims to make…
Sudip Ghose, CEO , VIP Industries delivered the special address at the Pitch CMO Summit Delhi edition that took place on the 3rd of May at the Leela Ambience , Gurgaon. Here are the key takeaways from his session on ‘Brand Love: Combining Trust and Magic‘ On the Skybags brand The owners of VIP realised…
The Pitch CMO Summit Delhi edition took place yesterday at the Leela Ambience Gurgaon. Speakers at the summit included Vijay Mansukhani (MD, ONIDA), Sudip Ghose (CEO,VIP Industries), Amit Tiwari (VP- Marketing, Havells), Shankar Nath (Sr. VP- Marketing, Paytm), Ajay Kakar (CMO- Aditya Birla Capital) and Tim Castree (Global CEO, Wavemaker) who delivered the Keynote Address….
It’s that time of the year again. As the annual sportainment jamboree that is the IPL raises the curtains on its 11th edition, brands across industries are scrambling to leverage the 2-month long extravaganza with innovative marketing campaigns across both offline and online channels. Set in this backdrop, mobile constitutes a major platform on which…
Veteran ad man Sandeep Goyal, former Chairman of Dentsu India and ex-Group CEO of Zee Telefilms, took over as President of the Forum for Ethical Use of Data (FEUD) as senior industry people came together to create a platform which will engender the right atmosphere and the right mindset sensitized to the ethical use of…
Kingfisher gets pranking this IPL season, all in good times As we enter the 11th season of T20 cricket’s most electrifying platform the IPL, Kingfisher turns up the excitement to enthuse every cricket and beer fan alike. Kingfisher introduces the‘Indian Prank League’ as part of its IPLcampaign“Divided by teams, united by Kingfisher”. The Indian…
The Internet and Mobile Association of India (IAMAI) welcomes the draft National Digital Communications Policy, 2018, released on 1 May for public consultations. The association said that it is a very ambitious policy and even if five of these targets are met by 2022, then it would have made significant contribution to the digital economy….
Viacom18 Motion Pictures today announced the launch of its digital content brand – Tipping Point. The brand will extend the Viacom18 Motion Pictures ethos by creating contemporary, engaging and path breaking content for online audiences. The brand offers a host of web series, short films and non-traditional formats with unconventional narratives. Commenting on the development,…
Conceptualised and designed by WATConsult, ‘Beat the Crave’ campaign aims to help consumers adapt a healthy lifestyle WATConsult, the digital and social media agency from Dentsu Aegis Network and Marico’s Saffola, launched a new campaign for their newly introduced offering, Saffola Active Slimming Nutri-Shake, titled ‘Beat The Crave’. The campaign is a first-ever audio driven…
Red FM is a popular Indian FM radio station broadcasting at the frequency 93.5 megahertz. The radio station launched its second frequency in 2016 by the name of REDTRO 106.4 in Mumbai, which has now been re-launched and re-vamped by the name of Magic 106.4. While catching up with the Pitch team, Nisha Narayanan, COO…
