DSPORT, a premium sports TV channel by Discovery Communications has achieved a milestone of reaching across 110 mn households in India. The channel achieved the milestone within the 1st year of operations in India and has expanded its distribution across all DTH & Cable platforms.
With exclusive rights of broadcasting some of the elite sporting events in India, the channel has an impressive catalogue of over 4000 hours of live programming aimed towards an audience whose interests are not limited to just one or two sports anymore. DSPORT has enjoyed the success since launch despite expanding its programming beyond regular sports like Cricket, despite the frenzy around cricket in India. The channel aims to bring in a wide-variety of sports and sporting events for the Indian audience, catering to the demands of a nation which is fast becoming a global sporting hub.
DSPORT has grown consistently across the country and has been ranked among the top channels in Motorsports & Golf this year. The channel has captured the imagination of motorsport enthusiasts in the country by quickly gaining lead ahead of other sports channels. In the car & bike racing genre, DSPORT has a whopping 72.9% market share. Moreover, in Golf the channel enjoys the 2nd spot with a comfortable 32.2% market share showcasing 3 out of the 4 majors. Even in combat sports the channel has witnessed a growth of close to 200% in viewership. With such a huge market share in niche sporting categories like Golf & Motorsports, DSPORT emerges as the undisputable leader in sporting categories other than Cricket.
The success of the channel shows that India is no more just a cricket-crazy nation, thanks to the success its sportspersons taste, at the global level. Be it badminton, wrestling, shooting, tennis, football, golf – it has produced several world-class athletes across different disciplines who have enjoyed immense success. PV Sindhu, Saina Nehwal, SaniaMirza, Sushil Kumar, Leander Paes, AbhinavBindra, Sunil Chhetri, Sushil Kumar are just a few examples of the sportspersons who have become a household name in India, inspiring and drawing more and more fans towards their respective sports.
While in cricket, DSPORT brought the live action from the 2018 Nidahas Trophy and Pakistan Super League 2018 to the Indian audiences; in football, it has the exclusive rights to the Brazilian League, Major League Soccer and Chinese Super League. In golf, it telecasts 3 out of the 4 major PGA tours around the world including the historic British Open, PGA Championship& Augusta Masters.
DSPORT celebrates the sporting excellence while connecting the audiences with the athletes and sports they love and demonstrates Discovery’s commitment to serve passionate sports fans across the region.