A. O. Smith has been recognized as “India’s Most Trusted Water Heater Brand” in the Brand Trust Report 2018.
Commenting at this recognition Parag Kulkarni, Managing Director India, said “Our unflinching commitment towards consumer focused innovation, technology leadership and industry leading customer service has led to gaining consumers’ trust. In a way, this is our most satisfying moment in our decade long journey in India”.
“Our uniqueness is in having a strong R&D presence through a 28 member strong R&D team at Bangalore who are constantly innovating, focusing on Indian market with an investment of USD 75 mn and a greenfield manufacturing plant at Harohalli in Bangalore. Customer service which is the envy of not just the industry and a Culture of customer orientation has culminated in this recognition.” Kulkarni said. We are bringing the same deliverables to the water purifier industry now. A. O. Smith which grew its India business by over 40% in 2017 is expanding its reach in water purifier, by taking its distribution to 46 cities by end of 2018.
Brand Trust Report 2018 is a result of comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of Trust Research Advisory. This year’s study involved 15000 hours of field work, covering 2488 consumer-influencers across 16 cities in India and generated 5 Million data points and 9000 unique brands from which the top 1000 brands have been listed in the report.