BrainBaazi powers Airtel’s new live cricket gaming show

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Aniisu K Verghese

India’s leading trivia app, BrainBaazi has partnered with Airtel TV to launch a live cricket quiz show called ‘Airtel TV Free Hit Live’. BrainBaazi is owned by Times Internet, the largest digital products company in India.


Airtel TV Free Hit Live can be played live everyday on the Airtel TV app at 7:30pm, just before the IPL match begins. An anchor will ask 11 IPL related questions, giving users a few seconds to answer every question. Daily prizes are shared among the users who answer all questions correctly.  Currently available only on Android, Airtel’s new show will run for the entire duration of the ongoing IPL tournament.


The live, interactive experience of ‘Airtel TV Free Hit Live’, is powered by BrainBaazi’s technology platform. BrainBaazi’s proprietary two-way interaction platform coupled with live streaming, is built to handle millions of users playing simultaneously. Players will also recognize the quiz anchors on Airtel’s new show, all of whom appear regularly on BrainBaazi’s own live quiz show at 9pm everyday.


Sameer Batra, CEO of Content and Apps, Bharti Airtel said, “With this new, intuitive platform, we are offering everyone the chance to be a winner during this ongoing T20 extravaganza. We invite our users to participate in this exciting contest and make their experience more rewarding.”


Launched in February 2018, BrainBaazi has already become India’s most popular trivia app on both the Google Play Store and Apple App Store. It clocks over 500,000 concurrent users everyday and targets to reach 1 million concurrent users In the next three months.


Gautam Sinha, the CEO of Times Internet added, “We are happy to partner with Airtel to create a custom-built live cricket gaming show for them to entertain & reward all the IPL enthusiasts across the country. BrainBaazi’s live video format is ripe for innovation and we look forward to partner with brands to create many more such exciting and interactive experiences that can reach millions of people everyday.”


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