Godrej yet again establishes itself as an organization that is committed to build an inclusive culture. This mother’s day, the Godrej Group released a heartwarming video on what it takes #toraiseachild! Conceptualized by Creative Land Asia, the film is an ode to all the mothers that don multiple hats throughout their professional and personal life and yet continue to play their role as a mother with such ease.
The film captures mothers that work at Godrej along with their children and takes us through a journey of what makes raising a child an even better and fulfilling journey for them. It takes a workplace to be inclusive not just with reference to their employees but also the ones that are dear to them. The film takes us through a number of workplace policies that should be part of this journey of motherhood to ensure our future is raised well and we have a brighter tomorrow.
Commenting on this, Tanya Dubash, Executive Director and Chief Brand officer, Godrej Group says, “At Godrej, we have always been extremely committed to creating an inclusive culture. Ensuring the most progressive and inclusive parental policies has always been a priority for us. This film allows us to celebrate every mother as they not just raise a child but our future”
Sajan Raj Kurup Founder and Creative Chairman, Creativeland Asia says, ““The policies at the Godrej group are both so empowering and supportive for a parent that the film wrote itself effortlessly. As always it is a pleasure to be the creative partners who are tasked with the responsibility to bring it out with an expression that does as much justice.”
Youtube link of video – https://youtu.be/Gf2JPenbcQ8