Honda Motorcycle and Scooter India has introduced the latest 360O ad campaign – ‘LOVE IS GROWING’ for the iconic Activa 5G, India’s No. 1 selling two-wheeler. Developed by Dentsu One, a Dentsu Aegis Network Company, the TVC is now on air across all popular channels.
From its debut in 2001, Honda 2Wheelers India singularly started the scooterization of India with the iconic Activa on back of its two core strengths – advance technology and innovation. Activa’s biggest strength lies in its continuous evolution ahead of the time which has fortified its universal appeal that cuts across generations, geographies and genders.
Now, transforming the way India rides ahead, Honda has launched the 5th generation ‘ACTIVA 5G’ which gets New Deluxe variant (with digital-analog meter, ECO speed indicator and Service Due Indicator), industry first features in 110cc segment (full LED Headlamp and position lamp), next-generation looks, 2 new colours, added convenience (front hook, 4-in-1 lock with seat opening switch, retractable rear hook) and higher durability (metal muffler protector).
“As the No. 1 selling two-wheeler of India, Activa is no longer just a mobility solution but a cherished part of life for more than 18 million Indian families and youth. Activa has transformed to meet the evolving needs of every generation over the years. The new fifth generation Activa 5G while staying true to its legacy of trust, innovation, quality, reliability and convenience; looks and rides completely different giving young India all the more reason to fall in love with it. The new ‘Love is Growing’ campaign celebrates that not only is the Love for Activa is growing but love is growing in real life too,” said Mr. Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd.
“Activa is a household name in India. It has seen many generations. As we were briefed about the 5th generation model of this very popular brand, we thought let’s showcase how this love is growing. The film is a little chapter from this love story, which occurs in a University, between one of the students and the professor’s daughter. It was great working with Boman Irani. Taapsee adds a new flavour to the brand. We hope the film builds on the love that the brand already enjoys across the nation”, said Mr. Titus Upputuru, National Creative Director, Dentsu One.
“Activa has become an inseparable part of Indian families since its launch 17 years back. So many things have changed during this time but the love and affection for Activa has only grown and multiplied over the years. With this growing love across multiple generations, it was the right time to launch Activa 5G with a quirky campaign where the brand becomes the harbinger or catalyst to get two people to fall in love with each other.”said Mr. Abhinav Kaushik, Senior Vice President, Account Management, Dentsu One.