

Global sportswear brand PUMA is all set to launch its latest campaign celebrating fearless women and their pursuit of personal achievement. PUMA India’s women ambassador Disha Patani teams up with fitness expert and actor Bani J to celebrate and unveil their journey to perfection. With the campaign, PUMA introduces its SS18 women’s collection En Pointe – a range of fitness, training and athleisure apparel, footwear and accessories.
Launched internationally by PUMA’s global brand ambassador Selena Gomez, the #EnPointe campaign is scripted for bold and fearless women who never give up. Every woman envisions her own version of perfect that she pursues. The En Pointe campaign highlights this continuous chase for achieving excellence at every step.
In India, PUMA today launched the campaign by releasing a powerful short film featuring Disha Patani and Bani J. The video depicts women determined to achieve their point of perfection – highlighting the hours of practice, the effort and perseverance that goes into charting this journey. There is always a desire to push themselves harder to the next level. PUMA celebrates this constant chase where the journey to be #EnPointe never ends.
Sharing her thoughts on the video, Debosmita Majumder, Head of Marketing, PUMA India commented, “We have built a strong momentum since we broke the Guinness Book of World Records for the largest number of women holding the abdominal plank for 60 seconds in 2016, with the launch of the Do You campaign. This year under the Do You umbrella we have launched the En Pointe campaign which celebrates each woman’s pursuit of perfection. The En Pointe collection has a wide range of women’s apparel, footwear and accessories which enables our women consumer in their unrelenting chase for individual excellence.”
The campaign has been created in association with DDB Mudra. Pritika Gupta, Group Director Brand Communications DDB MUDRA said, “The DO YOU philosophy encourages women to celebrate themselves the way they are. The En Pointe Collection, which considers the female form in its most commanding and dynamic state, encourages you to do you and live your journey on point. And this is exactly what we wanted to capture in our campaign.”
Drawing inspiration from ballet and martial arts, the En Pointe Collection considers the female form in its most commanding, dynamic state. The lineup includes both training and athleisure gear, flawlessly fusing fitness staple with ballet elegance to make the style game on point whether during an intense workout session or a casual outing.
The latest line comprises sneakers, apparel and accessories such as the high-rise and low Phenom Satin, the sleek Muse, the Fierce EP women’s training shoe, En Pointe tights, En Pointe crops, En Pointe Bodysuit, En Pointe Training Gloves, Muse Echo, En Pointe knee-length jacket, knee-length, hooded jumpsuit, skirt, hooded sweatshirts, and wide leg pants and bandana caps inspired by the New York City Ballet.
Link to the film: https://www.youtube.com/watch?v=F_CiXKRAPCQ
The collection is now available in all PUMA stores and on in.puma.com
Follow #DOYOU on Instagram to see women post their EnPointe stories
-
-
India’s first UnStereotype digital event started by LXME
March 8, 2021 By Team PITCH -
-
Reliance Industries tops Fortune India 500 list for second year in a row
December 10, 2020 By Team PITCH -
-
AdLift Wins Creative Mandate for PayU India
June 10, 2020 By pitchteam
-
THE ROAD AHEAD TRADITIONAL MARKETING- “DIGITAL MARKETING”
July 25, 2019 By Anam Khan -
Marketing Herbal, the Lotus Way
July 25, 2019 By Sanstuti Nath -
Archives
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- November 2011
- February 2011
- December 2010
- February 2010
- January 2010
- July 2009
- February 2009
- January 2009
- February 2008
- January 2008
- September 2007
- January 2007
Leave a reply
You must be logged in to post a comment.