Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has announced its continued association with the most followed sports extravaganza in the nation, IPL. For IPL 2018, Nerolac will continue to sponsor the Sunrisers Hyderabad. This year also, the brand Nerolac will be visible on…
Rajeev Goel co-founded PubMatic in 2006 based on the belief that publishers are under-served from a technology and services perspective. PubMatic now offers leading omni-channel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers. On a short visit to India, Goel spoke about the rise of programmatic in India and how PubMatic…
A Feminist Leadership Programme to empower women and transform communities Vivel, ITC’s leading personal care brand and one of India’s most trusted brands collaborated with the professional feminist organization, Azad Foundation to launch Parvaz – A Feminist Leadership Programme to help transform communities. The mission is to equip young women with comprehensive training to become…
After the exhilarating season of Hero Indian Super League (ISL) and Hero I-League, the Indian football fans now have an opportunity to cheer for their favourite team in the upcoming Hero Super Cup – a tournament that will see the best of I-League and ISL teams starting March 31, 2018 across the Star network. Hero…
Veejay Ram Nakra, Chief of Sales & Marketing, Automotive Division Mahindra & Mahindra, shared at the PITCH CMO Summit 2018 that in the automobile category, decisions aren’t easy to make. “It is a high involvement category. If we go with what the millennial thinks about the automobile industry, they don’t want to own a car….
A NATURAL ELIXIR -Inspired by the 5,000-year-old science, premium Finnish water brand VEEN launches Ayurveda Water – the best of Indian wisdom, in a bottle. It’s no secret that nature holds the curative powers to heal the body and mind. ‘The Science of Life’, also known as Ayurveda, helps tune our bodies back to its…
Fevicol is the ultimate sticky brand. And building this brand took more than just vanilla advertising and there is much to learn from the Fevicol brand story. Vivek Sharma, Chief Marketing Officer – Pidilite Industries Limited, decoded the #StuckByFevicol strategy at the 10th edition of the Pitch CMO summit held in Mumbai on Friday. The…
“Agar pyaas cutting ki hui, toh full glass kyun? Bacha huya paani koi aur pee lega!” Livpure Private Limited, India’s fastest growing water purification brand unveiled its latest campaign #CuttingPaani today. Based on the concept of Cutting Chai, a unique culture in India, this novel campaign brings focus on the very fact that ‘if the…
Amir Khan comes on board as Vivo India readies for blockbuster growth in the future Vivo, the global premium smartphone brand, has announced Aamir Khan, one of the world’s highly acclaimed actors, as its brand ambassador for India. The eminent actor has been signed for Vivo’s future brand and product communication initiatives of Vivo India….
At the recently held Pitch CMO Summit, the flagship property of the e4m Group, Sanjay Behl, CEO, Raymond, led an insightful talk on ‘Building brands in an Era of Disruption.’ There were flashback moments as Behl recalled business strategies of yesteryear popular brands like Nokia, Kodak and Blockbuster, which went into bankruptcy owing to disruptive…
