• latest-stories

    WATConsult and FACES Canada launch #12ZodiacFaces

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    Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up   WATConsult, the digital and social media agency from Dentsu Aegis Network India and Canada’s leading international cosmetic brand, FACES Canada have collaborated and launched a digital campaign called #12ZodiacFaces. Recently launched, Faces Canada’s, ‘Zodiac Inspired Campaign’ showcases different Zodiac…

  • latest-stories

    Airtel and Hotstar announce strategic partnership

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    Hotstar’s catalogue of shows from 22 channels, 3000 plus movies and exclusive shows will now be available for free to all Airtel mobile customers through Airtel TV app Airtel TV app now has one of the largest digital content portfolios in India, offering access to over 350 LIVE TV channels and 10,000 movies and shows…

  • latest-stories

    Truecaller’s Video Ads Reaches New Heights

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    During 24-hour Brand Roadblock Campaigns for Maruti Suzuki & Padmaavat, Truecaller Video Ads delivered over 100 million impressions Truecaller announced a significant milestone to its Ad Platform by delivering over 100 million video impressions for Maruti Suzuki’s CelerioX, and Bollywood blockbuster, Padmaavat during 24-hour campaigns. As video consumption soars in India, homegrown companies have displayed…

  • latest-stories

    Toyota puts Paralympic snowboarder in the spotlight with ‘Start Your Impossible’ campaign

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    Toyota has launched its worldwide ‘Start Your Impossible’ Olympics campaign in the Netherlands, with an emotional spot by Amsterdam advertising agency Etcetera. The spot features Para-athlete Chris Vos, a 19-year-old snowboarding champion. The 1.40 TV commercial tells the real-life success story of how he overcame adversity and physical limitations, in order to take his place…

  • Guest Column, latest-stories

    We don’t want the truth

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    Only a version of if that fits with our belief systems. “People use facts like a drunk person uses a lamp post. Not to see the path ahead but to hold on to what we already believe in,” I quote Scottish poet and literary critic, Andrew Lang. Stories provide meaning to facts. How we hear…

  • Guest Column, latest-stories

    Blockchain for Marketing – Hope or Hype?

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    While the marketing industry is still trying to understand its Artificial Intelligence strategy, blockchain is already on its way to replace AI as the next buzzword. Blockchain isn’t just the next buzzy word for geeks, it is fundamentally going to change the way business is done in the marketing industry. So, what really is blockchain?…

  • latest-stories

    Isobar launches mobile ad campaign for Wrangler’s ‘Stretch Plus’ collection

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    Isobar India, the digital agency from Dentsu Aegis Network, has collaborated with Wrangler to help the brand launch their latest collection, ‘Stretch Plus’ in India. As part of the launch, the agency has devised and executed a digital media campaign for the Wrangler that focusses on engaging ‘followers’ with the product’s latest feature, ‘Extra Stretch’….