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Tata Tea Jaago Re 2.0 takes a step towards pre-activism with ‘Champions of Tomorrow’

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Tata Tea Jaago Re 2.0 walked the talk on pre-activism and created ‘Champions of Tomorrow – an initiative to identify India’s most promising athletes and provide them with an opportunity to hone their skills. The 50-day long nation-wide tournament saw an impressive participation from over 3000 athletes from over 500 schools from 6 cities, providing them an opportunity to showcase their sporting talent. The grand finale of ‘Champions of Tomorrow’ conducted by Tata Tea Jaago Re 2.0 in association with Athletics Federation of India (AFI) came to a conclusion yesterday in Delhi. 12 of the most promising athletes from different parts of the country have been selected to travel to the United Kingdom for an eight-day training programme at Loughborough University.

India’s iconic social platform Tata Tea ‘Jaago Re’ launched Jaago Re 2.0 in 2017 with the theme ‘Alarm Bajne Se Pehle Jaago Re’ to focus on driving behavioural change. In an endeavour to instil a nature of ‘Pre-activism’ in citizens and as a brand that walks the talk, Jaago Re 2.0 conceived  ‘Champions of Tomorrow – a platform to identify India’s most promising athletes aged under 16 and provide them the  opportunity to hone their skills and turn into future champions.

Speaking at the finale, Mr. Sushant Dash, Regional President – India & Middle East, Tata Global Beverages said, “Pre-activism is the need of the hour and Jaago Re 2.0 encourages everyone to take a step forward as pre-activists to bring about a lasting change. We decided to lead the change by taking the first step with the launch of ‘Champions of Tomorrow’. Our intent was to create a platform to nurture promising young athletes and instill a strong sporting culture in India. Only when parents are as actively involved in their child’s physical education as they are in their academics, can India foster sporting talent that will go on to represent the country at international meets.”

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