• latest-stories

    Jabong launches campaign to promote ‘Big Brand Sale’

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    Jabong, the online fashion platform, has launched its multi-media advertising campaign for the 3rd edition of ‘Big Brand Sale’, to be held from January 25th to 28th. The 360 degree marketing campaign has been designed to drive communication around the brand’s flagship sale that brings the biggest international and Indian brands at unimaginable prices. As…

  • latest-stories

    OLX India Appoints Momtaz Moussa as its General Manager

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    OLX, India’s largest online classifieds marketplace for Auto, Real Estate, Goods and Services, announced the appointment of Momtaz Moussa as the General Manager of OLX India. Momtaz joined OLX Group in beginning of 2016, as General Manager of OLX in Egypt, one of the fastest growing markets in the MENA (Middle East and North African)…

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    Le Rendez-Vous| Mumbai | January 23 and 24

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    Under the patronage of the French Ministry of Culture, the Embassy of France and Institut Français in India in collaboration with TV France International will be organizing professional meetings with French distributors of animation and kids programming and Indian Television channels and VOD platforms. France is the number 1 producer of animation in Europe, and…

  • Guest Column, latest-stories

    2018 will be about disruptions in PR

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    In the past few years, owing to the extensive tech advancements, the way we communicate has undergone several deep-rooted disruptions. Businesses, driven by their perpetual pursuit to evolve with the ever-changing consumer trends, have adopted are more nimble and tech-driven approach for connecting and engaging with their different stakeholders, including the consumers. Hence, it was…

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    PeopleStrong starts the year with two mega launches

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    PeopleStrong a HR Solutions and Technology Company headquartered in Gurgaon announced two mega launches to start 2018 with a bang. The two products launched are PeopleStrong’s Matchmaking product (Alt Recruit) powered by Machine Learning and ’Alt One’, India’s first HR app store. Both the products aim at revolutionizing the world of recruitment, employee experience and…

  • latest-stories

    India’s 1st influencer online marketplace VUROLL launched to connect advertisers with influencers and content creators

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    In the ever-growing digital world, engaging with influencers and content makers has never been more appealing. Advertisers like to engage with buzzing online personalities to create strong brand awareness and connect with consumers via unique and authentic content. However, the influencer marketing industry has its own challenges like discovery, authenticity, effectiveness and metrics that help…

  • latest-stories

    WATConsult launches board-game to showcase journey of an agency

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    WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of their 11th Anniversary celebrations. To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all advertising industry individuals. The idea behind launching PlayAgency is that every agency…

  • latest-stories

    BTVI brings power packed line up to decode Budget 2018

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    As the Central Government gears up to present the last full budget before elections in 2019, India’s English business news channel, BTVI has launched a power packed line up of shows in the run up to Union Budget 2018. Given the significance of this budget, the channel has aptly introduced the theme ‘For New India’…

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