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Top Three Trends That Will Rule Digital Media in the Year 2018

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Artificial Intelligence and Machine Learning will be the biggest trend in the Digital eco system.

AI (Artificial Intelligence) and ML (Machine Learning) is being used in a lot of different areas from driving efficiency to prediction. Personalisation will drive today’s users. They want to be served with news, which is relevant to them, instead of being bombarded with everything under the sun. Hence, personalisation of content will become the key to drive user retention as well as acquisition for online users in days to come. Artificial Intelligence and Machine Learning, will help accelerate the performance manyfold by mapping user behaviour, understanding their reading habits and serving them with real-time relevant content.

People will WATCH more

Audio Visuals have always attracted eyeballs – there has been a significant spike in video content in last couple of years. Be it on Facebook, Twitter or any other channel, you can barely scroll through your feed without viewing at least one video. Because of this, there has been a shift in content offering by online content publishers. Storytelling has taken the video route. The future of internet traffic would be Video. It has been reported that 80% of global Internet consumption will be video content by 2019.

LOCAL LANGUAGE will define the Internet

Over the last few years the online environment has changed a lot. The new industry dynamic suggests English will no longer be the language of the Web. The shrinking share of English on one hand and increased internet penetration in Hindi Speaking Markets/ regional language markets clearly indicates that regional language internet users will drive the next phase of internet adoption in India. This will be as much as 2.5 times more than that of English internet user base by 2021. Today, users want content in their own language as they feel more connected when they are offered content in their local language, therefore making “Non-English” equally cool for content curators.

Gyan Gupta, CEO, Dainik Bhaskar Digital

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Gyan Gupta

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