British startup, nkd, now in India with its revolutionary product – Pod+

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A British start-up, nkd has shaken up the global bottled water market with the recent launch of its pod+.

Representing the next generation of filtration, it allows you to fill up your bottle from the dirtiest lakes, rivers, ponds and puddles – in fact any source except sea water. Then as you drink, the state-of-the-art technology, from the NASA space programme no less, immediately filters out up to 99.9% of bacteria, viruses, heavy metals, chemicals and pharmaceuticals. The result? The cleanest, safest and best tasting water imaginable.

The problem with the bottled water we buy every day is that by the time we get to drink it, after a long process of bottling, shipping, storage and shop display, it has lost most of its potential health giving properties. What’s more, harmful chemicals can actually leach into the water from the bottle plastic.

Not only does the pod+ clean, it actually supercharges, resulting in water that is slightly more alkaline, ionised and higher in antioxidants thereby helping to hydrate you faster and take away old debris from your cells!

The pod shaped water bottle is impact resistant and leak proof while the fully attached cap protects the mouthpiece from exposure to dirt or germs.

Then of course there are the benefits to the environment of using the pod+ in place of bottled water. In the UK 75% of plastic bottles end up in landfills where they can take up to 1000 years to decompose, whilst in the Pacific, 90% of surface debris in the ocean is attributed to plastic.

This is also the invention that keeps on giving. For every litre of water a pod+ consumer enjoys, nkd will provide the same for a child in need in a developing country.

The striking and easy-to-use 585ml bottle comes in six different colours. The pod+ filter lasts 300 bottle refills, equivalent to 175 litres of water or around two months’ regular use, before it needs to be replaced.

Set to change the way we drink – and how we protect our world, the pod+ has been a massive success since its launch with Harrods in London and has quickly become the fastest selling water filter bottle in the UK.

Now available in INDIA the nkd pod+ is available from Croma, Relay Airport Stores, Amazon, Flipkart and Croma Retail Online across India.

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