A perfect example of how the Out-of-home industry is moving beyond just brand awareness; catering to different segments of marketing which results in direct customer connect!
In the recent spree of activities executed at Mumbai Metro; it certainly seems to stand as an innovative platform for marketers to showcase their product portfolio expanding their approach towards activations, field marketing, and events.
Understanding the urge of more consumer-centric and personalized marketing, brands are on a lookout for high impact and highly visible mediums to grab the attention of an over-advertised to consumer. In such a scenario, a platform that has a capacity to allow 8 lacs of daily passengers to watch your brand and create a high recall factor; is a necessity!
With an inventory of 400+ static sites, 205 digital media, 16 train media and unlimited consumer engagement/ activation opportunities; Mumbai Metro is certainly a strategic destination poised to communicate any brand message at every touch point of a commuter journey. In fact, it is the only destination in the traditional space of the OOH advertising sector in Mumbai where brands can truly CAPTIVATE, INNOVATE and RESONATE their message with the commuters. Also, with a mix of integrated media, Mumbai Metro stands out as a fast and immediate platform for brand communication.
Mumbai Metro gives any brand a consumer-friendly environment and captive audience with high dwell-time, giving advertisers an opportunity to engage with consumers creating a buzz around; probably this is one of the biggest reasons that is attracting the entertainment industry specifically, to take leverage upon this high- value medium. To name a few, Fukrey Returns, Jumanji and Netflix have deployed their branding on this medium lately and have got amazing responses from the targeted audience.
Station branding, metro train branding (internal and external), flooring and seat branding, activations and direct or field marketing, installations, red carpet; the opportunity is immense! Lately, the D.N. Nagar metro station was strategically converted into the world of Jumanji. Commuters were pleasantly surprised to find a new look to the DN Nagar Metro Station when they walked in. This particular activation was executed in association with Sony Pictures. Walls of dangling vines, larger than life film imagery, unique photo-op opportunities and games added delight to commuters journeys whilst bringing alive the fun and adventure of the film.
On the association, Vivek Krishnani – Managing Director, Sony Pictures Entertainment India says, “We at Sony are constantly striving to do innovative promotions and the Mumbai Metro Station activation for Jumanji: Welcome To The Jungle, helped us in directly engaging with the consumers. With support from the Times OOH team, we gave a refreshing, unique experience to the daily commuters whilst also amplifying the excitement and adventure that the film promised. This worked well for the film and it is already one of the top 5 Hollywood blockbusters of 2017 in India”