Jabong, the online fashion platform, has launched its multi-media advertising campaign for the 3rd edition of ‘Big Brand Sale’, to be held from January 25th to 28th. The 360 degree marketing campaign has been designed to drive communication around the brand’s flagship sale that brings the biggest international and Indian brands at unimaginable prices.

As part of the campaign, Jabong has launched a 30-second television commercial, where the ‘Big Brand Sale’ is depicted in a medley of fashion montages with a rap song, providing the beat for “Ho tayar for the BIG BRAND SALE”. Stringing together the global brands that would be on sale, the film, titled, “swag ka ye khel”, underscores Jabong’s stature as India’s swag stop. The visualizations are powerful, trendy, global and young, taking into account, customers of premium international brands.

Conceptualized and scripted by Happy Mcgarrybowen, the TV commercial would be aired across leading channels, covering GEC, lifestyle, music, entertainment, English and Hindi movies. The television commercials will also run in 5 and 10 second stings across select channels to drive frequency and reach. In addition, the campaign also covers print, radio, outdoor DTH (Airtel & Tata Sky) and digital, with OOH across 8 cities.

Gunjan Soni, Head – Jabong, said, “Jabong’s Big Brand Sale is all about celebration of style or swag. The campaign strongly captures the essence of Jabong as the curator of high fashion with its portfolio of top Indian and Global brands, besides emphasizing on the upcoming Big Brand Sale and its offers. Jabong has always been associated with Bold Fashion and Global Brands. Fashion that is an expression and extension of your inner self. The campaign beautifully communicates the theme.”

Jabong is offering 3.8 lakh styles from 3000 international and Indian brands at 51 to 80 percent off, during the sale.