In the ever-growing digital world, engaging with influencers and content makers has never been more appealing. Advertisers like to engage with buzzing online personalities to create strong brand awareness and connect with consumers via unique and authentic content.
However, the influencer marketing industry has its own challenges like discovery, authenticity, effectiveness and metrics that help to establish a successful campaign. Thus, addressing these challenges, India’s first self-serve online marketplace, VUROLL has been launched to connect advertisers with influencers and content creators via a user-friendly platform.
VUROLL meets these challenges by offering a single platform that unifies all influencer marketing functions and capabilities while offering smart live analytics and social value tools. It has more than 5000+ registered influencers including India’s top & upcoming influencers and creators across categories like education, fashion, food, home decor, health, lifestyle, music, sport, travel and technology to name a few.
VUROLL caters to influencers and content creators across various social media platforms including Blogs, Facebook, Instagram, Twitter and YouTube. The platform’s innovative algorithm offers brands the ability to target the digital influencers relevant to their specific needs and create data points to develop scalable influencer marketing campaigns. Also, advertisers can identify, track, measure campaign metrics and can access the insights in real time to efficiently manage the campaign and achieve their ROI targets.
Speaking about the impact of VUROLL and its market potential, Mr. Manish Bhatnagar, COO and Cofounder of VURoll.com said, “Today, online advertising is a 200 billion USD industry worldwide and influencer marketing occupies over 2 billion USD in revenues. When cost and effectiveness of traditional advertising are in question, VUROLL comes as a safe bet for brands as well as the influencers. It offers authentic user engagement and delivers better results while identifying relevant influencers for advertisers or brands. The advantage for the advertisers is that they can see influencers’ audience and further segregate them basis on their age, location, and gender.”
Headquartered in Gurugram, VUROLL allows the brands to target its audience by their age, demographic, and gender for executing market-specific campaigns. By using its unique interface, brands can target the right set of influencers and content creators in those specific markets by leveraging VUROLL’s Search, Discover, Engage and Analytical tools. The platform enables brands and influencers to efficiently engage the audience while they focus on important measures like metrics, payments and campaign performance.
The end-to-end marketplace not only benefits the influencers and creators community but also brings transparency for brands. Influencers can grab relevant promotion and sponsorship offers from brands and can mutually collaborate for brand promotion, product launch, market buzz and other marketing projects. In addition to its unmatched features, VUROLL has successfully run campaigns for brand like VIVO, Avon, Cosphere and Stylpal among its users.
VUROLL’s unique features:
Self-serve Marketplace – Connect with influencers, content creators, advertisers and manage your campaign from start to finish on your own
Transparency – Know the social worth of influencers and content creators to confirm their authenticity and online reach and set up your campaign budget accordingly
Discovery- Engage with specific category and relevant influencers and creators to create industry or market specific campaigns
Analytics- Get in-depth live campaign analytics and metrics in real time for an impactful campaign and brand promotion