As the Central Government gears up to present the last full budget before elections in 2019, India’s English business news channel, BTVI has launched a power packed line up of shows in the run up to Union Budget 2018. Given the significance of this budget, the channel has aptly introduced the theme ‘For New India’ for its entire budget programming. The consumer- centric programming and quick analysis focuses on ‘Build Your Portfolio’ which will help viewers to ‘Save. Invest. Prosper’ in the long run.
BTVI will bring special programming, covering news, trends, analysis, and insights by best minds from India Inc., markets and economy to its viewers with #OpinionsThatCount. The experts will analyse the expectations of the common man and Impact of Union Budget on markets and economy. Budget programming will focus on various aspects of possible budgetary announcements. Recently BTVI hosted an exclusive on-ground session ‘Invest in India – Bharatmala Special’, focussed on the infrastructural growth of the country and its transformational impact on our economy.
“With a keen eye on the Indian economy, growth agenda, India Inc.’s performance and expectations from the Budget, BTVI has always focussed on providing differentiated content and real-time updates to our viewers. With our association with Republic TV especially for the Union Budget, I am very confident about delivering an all-round perspective on the budget.” said, Megha Tata, COO, Business Television India (BTVI)
“With all eyes on the much-anticipated Budget 2018 we have lined up a comprehensive mix of special programming that will provide audience a holistic view of the budget through analysis and its impact across sectors. We have always provided our viewers with sharply focussed content and our shows are designed to cater to key stakeholders in the economy ranging from an industrialist to a common man. BTVI is poised to present yet another significant budget season with a prominent line up of economists, market experts, CEOs and foreign investors.” said, Siddharth Zarabi, Executive Editor, Business Television India (BTVI)
Anuj Katiyar, Head – Marketing and Research, BTVI said, “In addition to the on-air line-up, BTVI has designed a 360 degree campaign across different platforms i.e radio, print, trade, outdoor and digital. With programming focussed on the consumer benefit, the marketing plan has been devised keeping the consumer touch points in mind. The campaign brings forth the consumer needs and drives them to the channel where the needs are addressed through our editorial initiatives.”