Kent RO’s launches New Digital Ad Campaign Crosses 8.7 Million views in 3 Weeks on Facebook

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After the success of first digital ad campaign, Kent RO Systems Ltd., a renowned healthcare brand in India, launched another heartwarming video showcasing the love bond shared between a son and his parents. The social video #Razaai of Kent RO has already crossed over 8.7 million views on facebook, Instagram, youtube and other famous platforms. This video is part of KENT RO’s digital campaign which was launched in September, focusing on creating real life video stories.

Commenting on the importance of digital media in the brands over media plan, Dr. Mahesh Gupta, Chairman, KENT RO Systems Ltd said, "KENT RO perceived as a trend setter brand in the ad and marketing industry. So this pace will continue in digital as well. The brand will go viral at every possible platform in a structure way and the beginning has been done. The company will be coming up with a series of digital ad campaigns. As increasing focus on digital marketing, online campaigns and social media will help us access the millennial that are going to drive strong trends of consumption in the coming times.

Conceptualized by Jigsaw Pictures, the one-minute video ad highlights the fact/necessity of a water purifier in one’s home in a balanced, unaggressive and natural manner correctly brings up the emotions of the viewers who are appreciating the video for its sheer simplicity and relevance. The central theme of the campaign revolves around the relationship between a son and his parents.

The ad starts with the husband asking his wife the reason that why she does not want to have medicine. Son listens to the conversation and gets a glass of water from KENT Water Purifier and says “Dawai nahi khaogi toh theek kaise hogi? Fir Raju ki mummy or rohan ki mummy apse zyada strong ho jayegi! Or log kya kahenge Dabbu ki mummy Rajeshwari to kitni kamzor nikli ..Chalo jaldi dawai kha lo nahi toh Doctor aa jayenge injection lagane. His mother sweetly mocks at him saying “Cartoon Kahin ke”. The ad ends with the message 100% Pure aapke pyaar ki tarah #toughlove. The film has clocked 8.7 million views on the brand’s Facebook Page in three weeks.

The brand is now all set to create digital powered experiential marketing ad campaigns that will create buzz and take the brands to multiple touch-points. The company will come up with a series of 5-6 digital ads of its different range. The brand is not only interested in engaging with its curious targeted customer folk but is working towards building a brand using digital medium as its newest marketing tool.

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