Here’s some good news for all you movie buffs and Jumanji fans in Mumbai. The D.N. Nagar metro station has been specially converted into the fictional world of Jumanji where one can get the feeling of being in the actual game!
This rare innovation was initiated by Sony Pictures Entertainment India to engage movie lovers and Mumbai’s commuters in association with Times OOH as the outdoor media partner, adding some much-needed fun to the travels.
We all know that ‘Jumanji: Welcome to the Jungle’ posits a video game that actually pulls players into the Jumanji world. So just like the film, Sony wanted the daily commuters to feel like they have entered the world of Jumanji, and experience some of what they can see when the film hits theaters soon!
Running parallel to the idea of stampeding animals, dangling vines and breathless sense of adventure in the movie, the busy metro station has been recreated in the same manner. That was one of the main reasons why Sony shortlisted this particular metro station for the theme.
The installation will be there at the station till 4th January.
So, all you Jumanji fans, head to the DN Nagar metro station to experience the world of Jumanji!