JS: What are the trends we can expect in the hospitality service industry in 2018? AB: Travel and hospitality are dynamic industries, seeing an incredible diversity based on consumer preferences. The past year has seen more travelers experimenting to gain unique experiences, as the number of choices available reach an all-time high. A new era…
Artificial Intelligence and Machine Learning will be the biggest trend in the Digital eco system. AI (Artificial Intelligence) and ML (Machine Learning) is being used in a lot of different areas from driving efficiency to prediction. Personalisation will drive today’s users. They want to be served with news, which is relevant to them, instead of…
Kapur was honored with the Industry’s Lifetime Achievement Award by AAAI in 2008 for his contribution to the advertising industry. Veteran advertising professional and Chairman of WPP India- Ranjan Kapur passed away in Mumbai today. Kapur was also the former Country Manager of WPP India and was replaced by CVL Srinivas in 2017. With over…
A British start-up, nkd has shaken up the global bottled water market with the recent launch of its pod+. Representing the next generation of filtration, it allows you to fill up your bottle from the dirtiest lakes, rivers, ponds and puddles – in fact any source except sea water. Then as you drink, the state-of-the-art…
Absolut, Cult and Crane.tv launched the second phase of #ANightForChange; a night in which, through creativity, Absolut wanted to inspire everyone to create a better tomorrow. The second part of the project took to the area of La Roma-Condesa in Mexico City – a neighbourhood part-destroyed by the earthquake in September 2017. #ANightForChange brought together…
Kansai Nerolac Paints Ltd, one of India’s leading and innovative paint companies, embarked on an initiative to spread the message of healthy living by taking up the task to transform the Sarhetta village of Alwar, Rajasthan. In association with Neemrana Group of Hotels, Kansai Nerolac painted the village with their range of healthy home paints…
BankBazaar, India’s leading financial marketplace, introduced its latest thematic social media campaign #KidsVsAdults. Built on the insight that over time, most adults lose their childlike dreams and aspirations, the campaign is a subtle social experiment which reflects how we constrain even our dreams for the future as we grow older. The video depicts a 6-year-old…
The business card designed for a leading gynaecologist doubles up as a pregnancy test strip. Business cards are an integral part of any company or individual’s branding. More often than not, they serve as the introduction and as a reminder too. Due to limited wallet space, business cards have really evolved in terms of messaging…
A perfect example of how the Out-of-home industry is moving beyond just brand awareness; catering to different segments of marketing which results in direct customer connect! In the recent spree of activities executed at Mumbai Metro; it certainly seems to stand as an innovative platform for marketers to showcase their product portfolio expanding their approach…
Vivo, the global premium smartphone brand, rolled out a digital campaign ViewTube giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of their V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer attention on YouTube. With Vogon* – the…
